Because brick and mortar stores have become secondary to online purchasing, quality websites and mobile apps have become a necessity for budding ecommerce companies. However, just because you don’t have a literal storefront doesn’t mean you can’t build your business from the ground up.
We asked three entrepreneurs what the most common mistakes entrepreneur make when it comes to building and operating an ecommerce business. Check out their answers below and keep your customers happy:
Using Non-Descriptive Copy
There’s one mistake I see happening with digital storefronts more than anything else, and that’s low-quality product descriptions. These are sales pitches for your products. They need to be well-written with high-quality photos. Keyword stuffing and boring, cookie-cutter copy isn’t going to sell.
– Steven Buchwald of Buchwald & Associates
Underestimating Unexpected Costs
“Ecommerce is an area where a small startup organization can grow very quickly. Too often, though, low marginal costs and the ease of selling can tempt you to think that competing on price is a strategy for success. The best approach is to determine your true product cost and build in margin for the unexpected; like legal expenses, above-and-beyond customer service and online security.”
– Tony Banta of Calix Networks
Thinking Existing Is Enough
Too many business owners fall victim to the erroneous way of thinking that once they launch a website, their online work is done. Wrong. Building a website is the easy part; bringing high-quality, targeted traffic to it on a consistent basis is the real challenge, and that's the only way you'll ever grow your business online. This is especially true for e-commerce businesses.
– Jasmine Pickel of Atlas Communication
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