Nootrobox Takes Biohacking Seriously by Not Eating One Day a Week

We’ve all experimented with a new diet. Whether it be that carb-free movement that everyone was talking about 10 years ago, or the South Beach diet that makes you look like LeBron James when he was on the Heat, there is always a new fad taking the world by storm. But biohacking is different. This Silicon Valley trend has seen employees and employers alike taking supplements and using devices to alter their body’s chemistry in order to make themselves more productive. And one company is taking this practice to the max by fasting once a week. And it appears to be working.

That’s right, Silicon Valley startup, Nootrobox, hasn’t been eating on Tuesdays and their productivity couldn’t be higher. The smart drug company provides nootropics that are designed to increase brain performance and boost energy through natural and unnatural means. And they appear to be their own best marketing campaign by showing the world that a little productivity can be manifested through unique biological means. And fasting is the best way to do that.

While many employers may be jumping at the opportunity to save a few bucks on free lunches by making this policy law, Nootrobox seems to be a bit of a unique case. With only four employees, this company-wide commitment to biohacking doesn’t take a lot of convincing. They are committed to showing the world that biohacking works, and they can easily keep track of the progress. And even with all that, it’s literally no picnic.

“It’s hard at first, but we literally adopted it as part of the company culture,” said Geoffrey Woo to The Mercury News.

Nootrobox, while innovative in their biohacking company culture, is not unique in their attempts to breed productivity through bodily intake. Steve Jobs used to eat so many carrots that he once turned orange. Some entrepreneurs mix butter into coffee to get that added boost. Entrepreneurs are infamously interested in finding ways to keep themselves productive. Whether or not these methods are sustainable remains to be seen. But you can bet the entrepreneurs of the world are going to keep trying them until they get it right. And if the new iPhone is the result, who’s to say it’s not working?

H / T Business Insider

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Conor is the Lead Writer for For the last six years, he’s covered everything from tech news and product reviews to digital marketing trends and business tech innovations. He's written guest posts for the likes of Forbes, Chase, WeWork, and many others, covering tech trends, business resources, and everything in between. He's also participated in events for SXSW, Tech in Motion, and General Assembly, to name a few. He also cannot pronounce the word "colloquially" correctly. You can email Conor at
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