OfferUp Offers Instant Distribution on its Mobile Marketplace

Monika Jansen

I know what you’re thinking: another mobile marketplace.  Great.

Yes, it is great actually.  Here’s a mobile marketplace with a distinct niche: Seattle-based startup OfferUp instantly distributes items for sale across a handful of platforms, saving you at least 30 minutes.  And, they are starting out by targeting moms – smart move, as parents are always trying to get rid of baby and kid items their kids have outgrown (been there, done that).

Just take a photo of whatever you want to sell on your smartphone and post to OfferUp.  Items are pushed out on multiple networks: to friends and followers on social media, people nearby via Craigslist, people of similar interests (like those in moms groups), people searching online, and even people passing by (thanks geo-location tools).

Targeting moms is just a start.  Founders Nick Huzar and Arean van Veelan have grander plans:

Our vision is to one day host the most offers in the world by making the entire process of selling more efficient – from instant posting to mass distribution to easy and secure communication to completing the transaction via mobile payments.

I quickly scanned their home page to see what was available.  Items for sale right now range from Halloween costumes to a Maclaren stroller.

If you’re heading to Tech Cocktail Seattle tonight, you can catch up with Nick and Arean and learn more about OfferUp’s plans for now and the future.

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Monika Jansen is a writer and editor who is happiest pounding out blog posts, newsletters, website content, and other materials. Follow her at: @monikacjansen

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