How to Use Pinterest’s Secret Boards for Your Startup

Pinterest launched its much-requested private boards last Thursday, just in time for holiday shopping lists.

Private boards are limited to three per person, and you can invite others to collaborate on your boards. Private pins won’t even be searchable, so there’s no need to worry about anyone stumbling across them. Here are some ways that startups could take advantage of this.

Logo options. If you’re choosing between a few different logo designs, upload them to Pinterest and share the board with your team. It’s much easier than sending the files around by email, uploading them to Basecamp, or passing them around the office.

Design. In the same vein, you could use Pinterest to collect a bunch of website redesign options that you’re considering. Or, pin different websites with designs that inspire you. (For that, you’ll need Snapito, which helps you pin an entire webpage rather than just an image.)

Networking. It’s beyond embarrassing to ask someone at a conference what they do, only to realize they’re a minor celebrity. Pin photos of people you expect to meet so you can match faces with names. This also works with potential investors, where the stakes are even higher.

Competitors. Keep track of your competitors by pinning their logos or websites. Since Pinterest includes links to the original material, you can easily pop over and see what they’re up to.

Pinterest’s secret boards are in testing mode. As marketing community specialist Annie Katrina Lee explains, “Our plan is to have secret boards available through the holidays. … Your boards will not be deleted after the holidays or changed to public. We will let you know before making any significant changes.” It’s unclear what that means, but expect to see some changes in the future.

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Written by:
Kira M. Newman is a Tech Cocktail writer interested in the harsh reality of entrepreneurship, work-life balance, and psychology. She is the founder of The Year of Happy and has been traveling around the world interviewing entrepreneurs in Asia, Europe, and North America since 2011. Follow her @kiramnewman or contact
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