November 7, 2014
According to the team at PowerInbox, email remains the proven best channel for direct response marketing. However, the challenge for those who send email is to cut through the clutter and ensure their message is tailored to the recipient, while also increasing the revenue they see from their email programs.
It’s no walk in the park, that’s for sure, but the PowerInbox platform this week launched their Performance Ad Network inside email to help out. Even though email is the best channel, it has still lagged behind the web in certain, fundamental ways: it’s static.
PowerInbox’s RevenueStripe, Performance Ads in Email product, builds on the company’s technology to match the right content to the right user inside email. Recognizing that over 50 percent of email is now opened on a mobile device, PowerInbox Ad solution is focused on native ads and mobile install ads, two rapidly growing areas in ad tech.
“The content in RevenueStripe complemented what our customers wanted to see, by showing them relevant content and providing additional revenue source for us,” says Charlie Swift, VP Strategy & Marketing Operations, Hearst Corporation. “RevenueStripe is a win-win. We are betting that this capability will allow us to better monetize our digital and subscriber assets.”
In production since summer, RevenueStripe is now running in 500 million emails a month with 400 million pieces of live content. Over 30 clients are using PowerInbox technology across 100 newsletters, including the NFL, Hearst, CBS, Warner Brothers, and Huffington Post.
“Adding PowerInbox technology to our 1st & 10 daily newsletters helped us create a more engaging and immersive experience for our fans, and let us more effectively highlight key content in an automated way,” says, Christine Hua, Director of Fan Centric Marketing, NFL.
Clients have seen double-digit increases in click-through-rates and revenue from their email program as high as $4 per thousand opens. Primary verticals include sports, media and online travel.
“There is a tremendous opportunity to leverage the ubiquity and high engagement of email for the benefit of publishers and advertisers,” says Jeff Kupietzky, CEO of PowerInbox. “Our publisher clients love how we are helping them make more money immediately from their email programs using RevenueStripe.”
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