Online privacy nowadays is a luxury way too hard to find. People are gradually becoming aware of this issue. They turn to special software and browser extensions that block cookies, or they rely on“private browsing” features and use anonymous browsing services. However among the major change that they could adopt and have not thought about is to switch to privacy-focused search engine.
Google is a worldwide leader in the search engine industry, however its domination does not stop at simply crawling and indexing the web – it tries to dominate over its users’ privacy by collecting storing and sharing sensitive data with third parties.
There is an alternative to Google’s personalized type of search and it comes in the face of a much younger and less popular search engine called DuckDuckGo.
So on one hand there is a search engine that is all about personalizing its search results for its users thanks to all the data it collects including user activity, IP address, search history, etc. And on the other – there is this utopic version of the net: a search engine that does not track its users. One that lists useful search results, which are free from spamming sneaking ads and promotions.
It’s up to you to decide, which option you like better, but first, let’s compare our two contenders: Google and DDG!