In the startup world, having a well-established brand is the key to success. Between getting customers to recognize your value and spreading your message around the world, a solid personal brand can be the difference between fame and failure. And if you ask Rohit Bhargava, he’ll tell you that it changed his entire career path.
As a trend curator, brand strategist, and Wall Street Journal best-selling author, Rohit has done more than his fair share of personal branding. After spending 15 years leading brand strategy at two of the most highly respected marketing agencies in the world, Ogilvy and Leo Burnett, Rohit left the corporate world to become an entrepreneur and is currently the founder of multiple companies including The Non-Obvious Company, Influential Marketing Group and Ideapress Publishing.
Rohit’s work is about more than just marketing. He believes that inspiring humanity through business is one of the most effective ways of reaching people. Whether it’s trends or marketing, Rohit influences more than just the business world.
“I write about trends,” said Rohit Bhargava in an interview with Tech.Co. “And I write about how people can be better and think bigger.”
Tech.Co’s own Tishin Donkersley caught up with Rohit at SXSW to talk about personal branding, the importance of keeping up with trends, and his book, Non Obvious.
Austin has a city motto of “Keep Austin Weird.” In that spirit, we asked Rohit about how he keeps it weird and authentic and in doing so stays true to himself.
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