How Social Media Has Changed Marketing [Infographic]

Social media is an affordable audience building tool that vastly influences an extensive network of users in the quest for products and solutions. As the marketing buzzword of the hour, social media helps marketers find the right segmented audience to hone in on qualified prospects. Social media relates its success story to highly responsive interactive features such as images, videos, and clickable properties that turn the otherwise dull brand promotions into a conversion apparatus.

The social landscape has empowered marketers to fashion content in a unique manner that will drive the engagement rates based on the audience’s preference. Social advertising agencies can revamp brand image by getting into the spotlight through promotion of photos, news, articles and other responsive publications.

The Social Media Roots

Social media has decidedly intertwined with human existence, sparing only a handful of the population who are unsynchronized with the development within this realm. Hence, hordes of marketers are setting up pages and making their presence known through the social media platforms where reaching niche audience is easier.

Users from all walks of life actively use social media on day to day basis, which consequently amplifies the opportunity for marketers to establish and nurture sales relationships.

The Useful Content

Legions of brands are choosing social media as a mainstream channel to communicate with patrons. The responsive nature of social media sustains communication from the brands, leading to the growth of ideas and understanding the diverse mindsets. Access to immense opinions, demands, and ideas could influence decision making and act as metric for market research.

Social media is an avenue where the exchange of information between two communicating sources is made seamless. The social channel has proven its efficiency in collecting, sharing, and managing information useful to the members involved. Often the benefits are mutual, for instance, a marketer values accessible prospect data within their marketing scope. While a customer benefits in finding resources that they are willing to purchase.

Healthy Brand Image

Any seasoned advertising agent will tell you the significance of upkeeping the brand image on social media. Every successful brand keeps a tab on social conversations within the brand page to resolve the problems faced by clients. The attention to concerns, swifter response, and customer satisfaction are the key part of brand building exercise. Since social conversations are visible to the public, a positive client testimonial will help the brand shine under the spotlight. Social proof is the driving force behind purchase decisions.

When brands sizzle in the social sphere, the followers may spread the word leading to wider coverage and growth of audience pool.

Knocking on the Right Doors

Present and historical instances indicate how marketers have successfully utilized publication, radio advertisements, and other prominent methods to tap the audience’s shoulders. However, these earlier strategies were focused on the volume of coverage and were unspecific about the target audience. With the advent of social media, marketers can target a niche group with ease.

When users post or share content on their profiles, advertisers can tailor the message by harnessing their interest to ensure ad recommendations are coherent and highly relevant. Setting up promotions that match the audience’s frequency is an excellent way to drive sales opposed to coercion tactics.

Take a look at the infographic by InfoClutch on why social media is a must for any business:

Why social media is important for your business

Read more about social media and marketing here at Tech.Co

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Written by:
Sudheer Kiran is a digital marketing consultant & co-founder of the digital marketing agency DigitalVow that offers digital marketing services to small and medium-sized enterprises. He is passionate on covering topics like marketing, startups and entrepreneurship
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