Running a business takes a lot of hard work, a little bit of luck, and all the advice you can get. Whether it’s from a long-time mentor or an article you saw on Facebook, being able to stay informed on business trends can be the difference between attracting customers and being left behind.
If you’re tired of searching high and low for the perfect online resource, the .US company released a small business online tool kit with all the resources you need to create your online storefront and get your website rolling with customers. Here are some basic strategies you can use to make sure your website is providing value and attracting customers.
Mastering Lead Generation
For each page inserted into your website, make sure that it has a purpose and helps build a trustworthy brand – because more is not always better. Your pages could include, tips and tricks, calls to action, resources such as white papers or case studies, promotions, or information on how to use the product. Whatever it may be, make sure it provides value to your customers.
Don’t Forget the About Page
Believe it or not, many companies don’t spend the time filling out the About page. Look at this page as an opportunity to talk about who you are, origin of the company, company culture, community work, team members, your headquarters, and more.
Think of it this way, Millennials, who will represent up to $200 billion a year in target markets, are intentionally looking to do business with companies with strong ethics and a community focus. Simply having a complete About page could make a difference in customer acquisition.
How’s Your SEO?
Developing an SEO strategy for your website is a must do for businesses these days. To become a soldier on the SEO Battlefield, doing the simplest things can help boost your rankings. Start by using keyword(s) on your website that will prompt search engines to notice your website. For blogs, make sure to write out your meta-description, add alt text to your images and update regularly.
Get Above the Fold
When customers land on your homepage, they aren’t going to take the time to scroll and click through your site if they don’t understand your product or service right away.
It is recommended that everything your customers need to know about your company be “above the fold” where no scrolling is needed to understand your business. This doesn’t mean to cram everything in and clutter up the landing page, but you do need to use this real estate wisely with brand imagery, navigation, quality content and a call to action.
For small businesses maneuvering through the world of SEO, content and tweets, you might want a little extra help. The toolkit also offers an extensive list of strategies to small business owners for social media platforms, mastering lead generation, content development, setting up analytic tools, SEO tactics, domain name selection and promotional materials. For small businesses maneuvering through the world of tweets and pins, you might want a little extra help.
Read more strategies about launching an awesome ecommerce site at TechCo