Black hat SEO is turning into a highly-debated subject in the SEO community. The idea of utilizing strategies to damage a contenders rankings is nothing new. While black hat SEO used to offer bunches of backlinks to your site at a cost, now they can offer heaps of backlinks to your rival's site. As opposed to utilizing backlinks to support your PageRank, they can now utilize it to hurt the PageRank of your rivals.
What is Black Hat SEO?
Black hat SEO is the practice of utilizing untrustworthy procedures to damage a contender's rankings in web crawlers. Negative SEO assaults can take various distinctive structures:
- Building hundreds of spammy connections to your site;
- Hacking your site;
- Duplicating your content and appropriating it everywhere throughout the Web;
- Directing connections toward your site using keywords like poker online, Viagra, and numerous others;
- Making fake social profiles and destroying your online reputation; and
- Uprooting the best backlinks your site has.
Ways to Safeguard Your Site
If you are running a site in a very aggressive market and are stressed over the risks of black hat SEO, particularly if you yourself have gotten punishments from Google before, there are things you can do to safeguard from black hat SEO.
1: Use Google Webmaster Tools
Verify you have Google Webmaster Tools set up for your webpage. At that point you can sign up for email cautions, which lets you know when any suspicious movement happens or malware is transferred. It will likewise let you know whether you've been served a manual connection punishment by Google, which can be a sign somebody is vindictively assaulting you.
Google will send you alerts when:
- Your site is being assaulted by malware;
- Your pages are not filed;
- You have server network issues; and when
- You get a manual punishment from Google.
2: Keep Track of Backlinks Profile
This is the most critical move to make to keep spammers from succeeding. Regularly, they will perform negative SEO against your site by building low quality connections or sidetracks. It is crucially imperative to know when somebody is making connections or sidetracks to your site. So you have to keep track of your profile. You can utilize things like Ahrefs or Open Site Explorer, every once in a while, to physically check on whether somebody is building connections to your site.
You can also use Monitor Backlinks tool. It's one of the best and least demanding devices that can send you email cautions when your site picks up or loses imperative backlinks.
3: Remove Unwanted Backlinks from Your Site
Go straightforwardly to the source and request any backlinks that are spam to be evacuated. Follow a SEO checklist or keep a record of your correspondence, as it is great to have proof to show you've done everything conceivable to tackle the circumstance before reaching Google for intervention.
4: Google's Disavow Tool
Request that Google not consider low-quality connections when it creeps your site by using disavow tool. Give careful consideration to GWT cautions. Check the malware status of your site. Check the list items your site is recorded in.
Look at the pages you enter through Google with those you get with direct passage in the browser.
5: Secure Website from Hackers and Malware
Security is greatly vital. The exact opposite thing you need is spam on your site without you knowing about it. There are a few things you can do to secure your site. In the event that you are utilizing WordPress, install Google Authenticator Plugin and make a verification password. Every time you sign into your WordPress site, you will be obliged to include a code produced by Google Authenticator on your phone.
Bottom Line: Regardless of how hard you attempt to ensure the safety of your site against black hat SEO hackers, it may become a target at any time. This implies that you have to have a backup plan in the event of some unforeseen issue. On the off chance that you perform daily backups, you will abstain from losing important documents in case of black hat SEO.