While email marketing is one of the most effective means of building your business, potential customers are inundated with email after email every single day. In fact, they are so inundated that they'll gleefully scroll right past your incredible email that you spent hours on crafting just for them. So, what will it take for them to open it?
Experts say that your best bet is to start with a better subject line. Here are some suggestions on crafting the ultimate subject line that will entice people to click and read your next email blast.
Address a Pain Point
Create a succinct, unique subject line that addresses a pain point the market is experiencing. Write it in the form of a question. Then make sure to offer solutions in the email content.
– Angela Delmedico of Elev8 Consulting Group
Make It Catchy
Find something of interest to the reader such as a teaser to a great article or blog post or an announcement for a new product. Whatever it is, it has to stand out and draw their attention away from the boring subject lines they see everyday.
– Michael Rheaume of SnapKnot
Keep Your Promises
Your subject line is like a promise. It tells your audience what they can expect to learn when they open your email. We've all been duped into opening up emails with a clickbait subject line. While this type of content may increase open rates in the short term, it breeds mistrust among your audience and makes your emails less likely to be opened over time. Treat your subject line like a promise. Once your audience they can expect to learn what was promised from the subject line.
– Jules Taggart of Jules Taggart Marketing
Get to the Point
What a lot of people don’t understand is that professionals have very little time on their hands. If you want them to open yours, the subject line needs to be compelling, but it also needs to be succinct. The subject line should be descriptive: they should know more or less what your email contains before opening it.
– Steven Buchwald of Buchwald & Associates
Be Authentic and Personable
People don't always want to be sold or pushed information. Emails can also be ways to connect with your customers and receive emails that are more like personal notes from someone who cares.
– Arry Yu of GiftStarter