April 7, 2016
There are few things more relaxing than a good glass of wine at the end of the day. And while this ancient beverage has character, flavor and that extra kick you need to properly relax, innovation has hardly touched this popular drink beyond the shape of its bottle. But if you are looking to add a little flare to your nightly glass, SYNEK is here to bring you the future of wine drinking: a smart wine dispenser.
Whether you are a connoisseur of pinot noir or a casual drinker at the end of a long day, SYNEK believes that this wine dispenser can change the way you enjoy everything from late-night dinners to drinks with friends. Dubbed Somm due to its sommelier-like skills, this product does everything from chilling your beverage to recommending new flavors. And there is no need to worry about that old wine taste, because Somm containers, or “silos,” keep wine fresh and tasty for months. The machine even customizes aeration and temperature for specific wines so the flavor is enhanced for your enjoyment.
By launching a Kickstarter campaign, SYNEK looks capitalize on Somm by building off the success of their most recent smart alcohol product, the SYNEK counter top beer dispenser. After raising more than $600,000 on the fund-raising website two years ago, the company feels that Somm could have even more success on the wine market.
“We made a big splash on the beer side of things (and we continue to grow), but I think Somm could have an even larger and more immediate impact on wine,” says founder and CEO Steve Young in a statement. “There hasn’t been significant innovation in this industry in decades and consumers are demanding it.”
This innovation couldn’t come soon enough for wine drinkers around the world. According to the Wine Market Council, millennials have surpassed baby boomers as the largest wine-drinking demographic. This means that the generation that digitalized the news, expanded social media and made Kim Kardashian famous is now drinking more wine than anyone else. And if their obsession with their smartphones, tablets and virtual reality gear is any indication, this revolutionary innovation in wine consumption could spell success for SYNEK and anyone else willing to get on board the bandwagon.
You can find the exploding Kickstarter campaign here. Donate anything from $1 to $999 to receive everything from popular flavors to multiple Somm machines before they are even released.
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