TikTok recently announced that it will be launching a new “Series” feature that will allow select creators to place exclusive videos behind a paywall for viewers to purchase.
The content can be bought through in-video links or through a creator's profile, and with TikTokers being able to keep 100% of their earnings (after fees), it's bound to provide lucrative opportunities to those creating content on the app.
If you're interested in using TikTok's new feature, this guide breaks down everything you need to know about Series, including how it works, its benefits, and its eligibility criteria.
TikTok Launches New Series Feature
If you're currently capitalizing on TikTok's profit-making potential, you're in luck — it's just become easier than ever to make money on the app.
This Tuesday, the short-form video app announced it would be rolling out a new Series feature that allows creators to post collections of up to 80 videos behind a paywall.
Each video is able to run for up to 20 minutes, bypassing the app's current 10-minute video limit, and making it easier for creators to post a range of in-depth content from longer-form cooking demos to beauty tutorials.
“Developed with our community's love of sharing authentic stories, expertise and experiences in mind, Series enables eligible creators to post Collections of premium content behind a paywall.” – Recent blog post from TikTok
Creators are able to place their own price on the paywall (as long as it's somewhere between $0.99 and $189.99) and for a limited time, they will receive 100% of the money earned, after platform and processing fees and subtracted.
Through TikTok's current Creator Fund, creators are currently only able to make around $0.02 to $0.04 for every 1,000 views they receive on the app. But now, the app's new premium-style tier makes it possible for businesses and influencers to generate a more stable income from the app.
Who is eligible for TikTok Series?
At the current time, it's unclear which content creators will be able to take part in TikTok Series. The app announced that applications to join the feature will be rolled out in the following months, so we recommend following TikTok's newsroom to stay up to date.
TikTok Also Tries to Tackle Doom Scrolling for Minors
As the competition between major social media platforms heats up, and concerns over data handling privacy mount, Series isn't the only feature TikTok has released in recent months.
Just last week, the Chinese-based company decided to impose a 60-minute time limit for minors using the platform to assuage concerns over its addictive behavior. The warning represents a major turning point for the app, which has previously been accused of not taking the mental health of its users seriously.
However, since the safeguard is able to be bypassed by teens that want to continue scrolling, it has received backlash from psychologists like Jelena Kecmanovic who told the media outlet NPR the new measure is “not enough.”
TikTok has also recently launched a security measure called “Project Clover” to quell concerns that users and state officials have over its data-sharing practices with China.
But with a user base that's currently sitting over 1 billion, one thing is for certain. No matter how much hot water TikTok gets into, nothing will stop creators and users from flocking to the app in droves.