Thanks to social media growing in popularity, blogging has become more mainstream over the last few years. New bloggers expect the process to run smoothly, once the ideas have been uncovered and scheduled an editorial calendar. But blogging is much more complicated than that, and could leave newcomers feeling more stuck than they anticipated.
Sometimes it's a good idea to hire a blogging coach when you feel you are going nowhere with your own digital goals. Hiring a coach is not a sign that you are a failure and you should give up blogging altogether — just the contrary! It means you haven't figured out yet what works for you, and can help you bring out your full potential as a blogger.
If you're still unsure about whether a blogging coach is the right fit for you, check out these 8 situations that where getting the help of a professional is the right decision.
1. Stuck On How to Get Started
You started a blog but then… what? You have no idea how to proceed, how to come up with ideas to write about, how to setup an editorial calendar to keep your posts coming in regularly and satisfy your readers' thirst for knowledge and hands-on advice.
A blogging coach can guide you through the whole process of story creation, writing, scheduling and how to collect feedback from readers to create even more engaging posts. They can explain and guide you to promote your posts on social media and your communities.
2. Organizing Your Editorial Calendar Scares You
Though it can be immensely helpful when it comes to organizing your content, arranging an editorial calendar is not a trivial task. It's important to study the times your readers are more receptive and you get the most visits to schedule your posts in a way that ensure they will be read and appreciated.
If you can't come up with an editorial calendar or your current calendar doesn't work with your blog's best interest, a blogging coach can help you analyze your audience and come up with posting times that will ensure the highest engagement.
3. You Struggle to Publish New Posts (or You Post Too Much)
When was the last time you published a new post? How do your readers react to your posting schedule? How is your traffic faring?
If you publish too sparingly (less than once a month) or too much (more than once per day), you may lose readers. In fact, readers feel overwhelmed with a crazy posting frequency, but they will also lose interest in your blog if you publish new content less than once a month.
As always, the truth is in the middle. A blogging coach can help you find the right posting frequency that best meets both your needs and those of your readers.
4. Little Time to Dedicate to Your Blog
Here are some important questions to ask yourself before hitting “publish”: do you make time for your blog every week? Do you plan your blogging activities or do you prefer going with the muse?
If you don't make time for your blog, it becomes harder to maintain a posting schedule, interact with your readers and keep your blog and its connected social media activity alive. A blogging coach can help you with time management and productivity on the basis of your daily routine or day job.
5. Low Engagement on Posts
Do your get enough shares on social media and other communities? Do readers post comments?
Measuring engagement is important because it determines the strength of your content and how much it pushes people to react to it and interact upon it. If engagement is low, your content is not leaving a footprint in your readers' thoughts and it doesn't contribute to the discussion around the topic. A blogging coach can help you find out what's wrong with your posts and why they aren't creating traction, and provide guidance on how to boost engagement on your new and old posts.
6. Too Short Posts
How much do you research for your posts? Do you write posts that are long enough to accomodate both research and the development of your points?
If all your posts are below 500 words, something's wrong — and it could be either your research or the way you tackle each problem or point in your post. A blogging coach can help you find out what's missing to write posts that really help readers find the answers they're looking for.
7. Handling Guest Posts
How do you organize the guest posts you wrote for other blogs? How do you promote them via your blog? And social media? If you don't follow a plan, your guest posts may not bring you big benefits (more traffic to your blog, conversions, etc.) and your guest posting efforts will remain pretty much isolated.
A blogging coach can help you set up a plan for each guest post you wrote and published to market it properly to get the most engagement with your audience. Remember, the time you spent to research and write your guest post and any materials related to it are a big investment!
8. Matching Guest Posts to Your Blog Theme
Have you received guest posts from other bloggers of late? Did you accept them for publication on your blog after carefully considering your blog theme and how the pieces would be received by your readership? Do you have guidelines for guest writers?
If you don't know how to match guests' posts to your blog theme, your readers may feel confused and alienated by the content. All of your site's content should be tailored for their needs, otherwise you risk losing their engagement and support. A blogging coach can teach you how to edit and present posts by other bloggers in a way that meets your readership's needs and engages them.
Does that mean you have to hire a blogging coach for every blogging problem?
The answer, of course, is no.
You will know when it's time to hire a coach – if you want to hire one, of course – when you have been struggling with a given part of the blogging process and you see you have started to look around the Web for help. That's when some guidance will come to your rescue.