Zeel, the Uber For Massages, Launches In Miami

Zeel, an app that enables same-day, in-home massage appointments on-the-go launched in Miami today in beta mode. It allows users to select a 60- or 90-minute massage–options varying from Swedish to deep tissue massage–at a preferred location and selected time window of the customer’s choosing.

Launched a year ago in New York City, founder Samer Hamadeh says Zeel is an “Uber for massages,” with over 300 therapists in their network.

A hassle-free process of simply hitting “Book now,” Zeel makes therapists available one at a time who receive a notice and whoever accepts the request comes to your door. It also offers a set price (including tax and tip), which is charged directly to users’ credit cards. By adopting a model similar to Uber, Zeel enables therapists to book more appointments while removing the hassle of phone calls and texting with customers.

And, because in-home massage brings up trust and security issues, Hamadeh assures users that all of its therapists are vetted (in person), licensed, and certified. They are all insured and own their own portable massage tables to-boot.

“These are health professionals who can help you,” says Hamadeh.

Miami is the second city the company will be launching their app in. Miami has a seemingly endless list of spas, many of which offer truly top-notch treatments, thus showing a high demand for the service from both visitors and locals.  With over 100 in our South Florida network, including Miami Dade, Broward and West Palm Beach, Zeel has big plans for South Florida.

“This is the gateway to Latin America, so we want to do it right,” explains Hamadeh.

Tech Cocktail readers in Miami looking to test out the new service can use the code TCMiami25  for a discount on their first appointment.


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Written by:
Camila has been heavily active in South Florida’s tech startup community, where she is a co-host of a local radio show called pFunkcast. Camila previously worked at Greenpeace International and the Organization of the Prohibition of Chemical Weapons (OPCW) in various communication roles. A proud Brazilian who spent most of he life in Peru, she is passionate about traveling and documentaries.
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