Whether you’re designing a website for an established company or for a budding startup, you have two options moving forward. You can either start from scratch and move your way up or you can use a theme that resonates with the beliefs of your client.
A company's website is the first impression anyone will get when they want to do business. While it can be difficult to get it right, there are certain strategies you can use to bullet-proof your website design. You need to understand that your design needs to be worth making a commitment to. Here are the three tips that you can use to improve your web design strategy:
Focus on Value
First, start with something of value. A strong value proposition is something that will keep you on top of your game no matter what. In your design, show how your product is different than others in the market and how customers can benefit from it without wasting their money.
The entire goal of the design should be to make it clear for the customer. It should be a no-brainer for your customer. How can you do that? By shifting the focus away from you and your customer, you need to understand the goals and intentions of your client. By understanding the values of the brand you can highlight them into your design.
If there are various navigation menus or call-to-action buttons, you need to make it more simple. For both desktop and mobile, the menus need to be crystal clear and call-to-action buttons need to be in front. To accomplish that, you need to break your navigation into primary and secondary paths. Your primary navigation should be on top and include the fundamental and essential links to your services and products.
The secondary navigation needs to be about company page, FAQ page and so on. These are the pages that educate and sell your product.
Optimize Your Call to Action
Everything on your website needs to be designed with the company goals in mind. To make it more specific, make the call-to-action buttons part of the funnel. Make sure to use these funnels to forge a comprehensive path for the customer. Sure, it will take some time to learn the behavior of your customer, but once you’re done with it, you can use that behavior to fulfill the need of your customer.
To end the funnel you need to create a call-to-action button that will close the sale. This can be your phone number, email address or letting customer, fill a form.
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