Key Takeaways
- Sora 2 is a video creation tool developed by OpenAI, the creators of ChatGPT.
- The platform gives businesses the opportunity to create high-quality videos without needing video production experience or particularly deep pockets.
- You can access Sora 2 completely for free by accessing it through a third-party provider.
With the release of Sora, and more recently Sora 2, OpenAI has made a grand entrance into the video editing software market. The app is able to generate high-quality videos from basic text prompts, and has enjoyed great popularity since its release.
While Sora does present some unique benefits for businesses, including cost and time savings, there are still potential pitfalls, such as privacy risks, that companies should be aware of.
To get access to Sora completely for free, you can use the free trial of a third-party AI provider, such as GlobalGPT.
What is Sora 2 and How Does it Work?
Sora is an AI-powered video creation tool developed by OpenAI, the makers of leading AI chatbot, ChatGPT. It allows users to make videos from text prompts and images, such as storyboards.
Not only can users make their own content, but they can also browse other people’s videos via TikTok-style scrolling.
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Recently, OpenAI has released the second version of Sora, known as Sora 2. This upgrade now includes native audio to go along with videos, improved physical realism, sharper detail, and stronger adherence to instructions.
Why is Sora 2 So Popular?
According to OpenAI, Sora 2 has been downloaded over a million times in less than five days. This exceeds the milestone set by ChatGPT when it first launched.
We can only imagine that Sora 2 has been so successful because it makes easy work of video production, allowing anyone to get started, no matter whether they have a background in content creation or not.
Likewise, Sora also offers a range of unique features, including generating audio to go alongside a video, which could also be drawing users.
Benefits and Drawbacks of Sora 2 for Businesses
Here’s what businesses can expect when using Sora:
Benefits
Cost savings
Sora is able to automate a lot of aspects of video production that would otherwise require hiring a team of professionals. By using the app, businesses can bypass these costs, while still making a high-quality and engaging video.
Time savings
Likewise, the automations reduce the amount of time it takes to make a high-quality video, allowing businesses to pull content together quickly without having to worry about the process taking too long.
Ease of use
Simply put, the platform is easy to use. Businesses won’t have to take hours learning how to use video editing software or find the right camera angles. Although some advanced features will take some getting used to, overall, getting started is quick and fuss-free.
Drawbacks
Legal and ethical concerns
There have been headlines circling about the potentially disturbing use cases of Sora. For example, some people have been using the app to create videos of dead celebrities. While OpenAI has implemented some safety measures, users are still finding ways around them.
Businesses should be aware of the risks involved when using AI for content creation, particularly as AI is still likely to make mistakes or produce content that isn’t always appropriate.
Lack of originality
In a digital space where many businesses operate, standing out is key. However, there have been some concerns that AI content lacks originality and, if many businesses start to use it, that all their content will start to look the same. This could be an issue when trying to resonate with your target audience.
Data privacy concerns
Of course, not all platforms are 100% safe and OpenAI alone has been breached more than 1,000 times.
When using apps like Sora, businesses should have data protection measures in place, particularly if you are dealing with sensitive or confidential information.
Can You Get Sora 2 for Free?
Sora is currently only available to a select group of ChatGPT subscribers, on at least the paid Pro or Plus plans, who need to receive a code before they can access the platform.
If you want to get the app entirely for free, you can do so by accessing it through a third-party AI provider, such as GlobalGPT, which gives you access to platforms like Claude, Grok, and Sora. GlobalGPT offers a seven-day free trial of its services, which is a great way to try out Sora and decide if the price tag is worth it.
Beyond that, though, you’ll have to fork out at least $20 per month for ChatGPT’s Plus plan if you want access to Sora for longer than a week.
The good news is that there are alternatives to Sora 2, check out our guide to the best free AI video tools.
