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Key Takeaways
- Wix has announced a new AI website builder, Wix Harmony, available now.
- Wix claims the tool “bridges the gap” between AI website design and vibe coding, courtesy of a new AI agent, known as Aria.
- Wix Harmony is built into the existing Wix plans, even its free tier, at no extra cost.
Wix, one of the world’s leading website builders, has launched a new AI-enabled website builder tool. Called “Wix Harmony,” the tool is designed to “bridge the gap” between traditional website builders and vibe coding, according to Wix.
The tool is built around Aria, an AI agent that reportedly understands natural language and the full context of a user’s site. With Aria, users can input a command and the agent will roll out the changes across the entire site, without compromising the underlying architecture or functionality.
The popularity of both AI and vibe coding has skyrocketed in recent years, allowing those of us without coding experience to create professional tools and apps. Wix hopes that its new solution represents a giant leap forward in the unfolding innovation race.
Wix Unveils New AI Website Builder Tool, Wix Harmony
Wix’s new AI website builder tool, Wix Harmony promises a “first-of-its-kind hybrid experience” that combines the company’s existing editing capabilities with vibe coding.
Wix Co-founder, Avishai Abrahami, states: “With Wix Harmony, now anyone can create a beautiful website, design easily with prompts and natural language without sacrificing scalability, security, reliability and performance. This is the benchmark of what a website builder should be.”
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The vibe coding approach means that users can simply ‘describe’ their ideal website via a prompt, and have it replicate that vision on screen. If it’s not quite right, the user can tweak the concept until they’re happy with the result.
Wix Harmony Promises to “Reinvent” Website Building, Company Claims
By combining the platform’s flagship drag-and-drop editor with new vibe coding capabilities, Wix hopes that its latest innovation will revolutionize website building.
Wix Harmony is built around Aria, a new AI agent that is capable of processing natural language and executing complex tasks, including generating layouts, page copy, components and design assets. It is built on top of Wix’s existing backend architecture, meaning that any changes it rolls out will not break code, add bugs, or affect the site’s functionality in another location.
“Aria makes vibe coding a website feel effortless. You can give her an idea, and she’ll turn it into sections, pages or custom components, all while you stay in control to tweak and personalize everything.” – Yarin Singolda, Wix Harmony product marketing manager
The company is at pains to emphasize what separates Wix Harmony from other vibe coding platforms and website builders. Namely, it can be used to build fully-functioning, production-ready sites that are secure, reliable, and scalable.
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How Much Does Wix Harmony Cost and How Can You Get it?
Good news. If you think Wix Harmony sounds like the sort of tool that would help you build that dream website, you won’t have to pay an extra dime to access it, assuming you’re already using a Wix website builder tool.
Even if you’re not, you can get access to Wix Harmony today without the need to spend a cent, as Wix has confirmed that it’s included in the entire suite of Wix offerings, even the entry-level free plan. However, it’s worth noting that if you want additional features, such as a custom domain, or eCommerce tools, you will need to upgrade to paid plan.
Wix is Tech.co’s highest rated AI website builder in our research, and we’re excited to try out the new Harmony tools. If you want to too, there’s no wait. Harmony has been rolled out across Wix’s plans already.
| Overall score All Tech.co research categories, condensed into one score | Starting price | Free plan | Pros | Cons | Try now | ||
|---|---|---|---|---|---|---|---|
| Best AI Website Builder Overall  |  |  |  |  | |||
| 4.8 | 4.5 | 4.1 | 4.2 | 4.2 | |||
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