The marketing world is constantly in flux. Trends are under constant watch and millennial behavior is analyzed more than NFL playoff games. Not only because it helps predict the future of marketing, but because, quite simply, knowing what works is the best way to tailor your strategy for success. And if you aren't aware that the visual nature of the world has become more and more of a necessity, well then where the heck have you been for the last few years?
It seems like every single week, a new study comes out about the importance of visual and video content. Whether it's Facebook's prediction that your News Feed will be almost entirely video in a few short years or Cisco's study showing that 82 percent of all online content will be video by 2020, the writing appears to be on the wall: visuals are up and they're going to stay that way for a long, long time.
If you're wondering why visuals have been such a rising staple in the marketing world, look no further than this infographic put together by Creately. While most studies have focused on the social media behaviors of users around the world, Creately took a wider glance at some important statistics that showed visuals as truly the only option for a generation of people with an 8 second attention span that are prone to skimming rather than reading.
It's no secret that the digital revolution is to blame when it comes to the need for visuals in any meaningful content. We learn faster, easier, and more effectively with visuals, so why not lean into it, right? If you're wondering what else is contributing to this marketing phenomenon, check out the infographic below. After all, you'll learn better that way than by reading whatever I have to say: