Online Dating Gets Social with SwoonXO

June 8, 2011

2:42 pm

Live interactivity is taking online dating to a whole new level–one that is natural, fun, and social. SwoonXO is a new online dating website and Facebook app providing an organic way to meet and instantly interact with potential mates with similar tastes.

Rather than present yourself as an advertisement to the dating world, as on traditional dating sites, SwoonXO recreates a social atmosphere where more natural interactions can take place.

Users are freed from the stale tasks of creating the same old profile, waiting for e-mails, and searching databases for a potential date. Instead, SwoonXO users can log on and immediately begin engaging with people in a fun and social environment.

What really sets SwoonXO apart from other dating sites are its Live Mixers. Users “attend” these social mixers to meet other users in real time and to video chat with people they find interesting. You can even buy virtual drinks for other mixer attendees to get the conversation going.

If you’re single and searching, but you’ve had quite enough of the typical online dating site, check out SwoonXO, and get ready to get your swoon on.

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Meg Rayford is a communications consultant based in Northern Virginia. She previously spent two years as the Director of Public Relations for a nonprofit startup, where she learned a lot about providing clean water for impoverished countries, even within the confines of a bootstrapped startup. She is the editor of Tech Cocktail, and she develops media strategies for companies in Washington, DC and Virginia. You can read her most recent work in the marketing chapter of the upcoming book, "Social Innovation and Impact in Nonprofit Leadership," which will be published in Spring 2014 by Springer Publishing. Follow her @megkrayford.

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