PR Pro Sarah Evans’ “Life Mission Statement” Has Kept Her Grounded While Her Career Soars Higher

February 20, 2014

9:00 am

Sarah Evans doesn’t know how to code, but she has a thing or two to teach tech startups.

What Evans does know is PR, and if you work in this industry like I do, you probably know her, too.

That’s because she is generous with her knowledge, sharing tips on generating buzz and promoting brands in articles and in numerous talks around the country.

At one of our Tech Cocktail Week Sessions, Evans shared more than her PR know-how; she shared her own story as an entrepreneur whose journey led her to start her own company, and then to move her family to Las Vegas to work at a startup.

Suddenly surrounded by the growing tech scene in Vegas, Evans wondered if her lack of tech chops would be a disadvantage. But, she quickly recognized that her well-honed skills were just what fledgling startups need, regardless of their industry.

“I enjoy running parallel to technology. I’m not a coder, but this is how I can kind of get my arm in this space and be part of it,” she said.

Evans knows that where a tech startup founder’s knowledge may end, hers most definitely begins.

“Just because you’re great at creating something doesn’t mean you know how to strategically promote it, create an integrated marketing plan, and launch a content marketing strategy,” she said.

Evans also discussed her book, “[RE]FRAME: Little Inspirations for a Larger Purpose,” which was written as an accountability tool as she builds her career as both a PR professional and a business owner.

The key to “[RE]FRAME” is what Evans calls a “life mission statement” and keeping it front-and-center in your daily life. She explains that her own mission statement “has been a compass for every decision that I make.”

Listen to her describe her mission statement and how this tool can be an important part of every entrepreneur’s arsenal in the video below.

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Meg Rayford is a communications consultant based in Northern Virginia. She previously spent two years as the Director of Public Relations for a nonprofit startup, where she learned a lot about providing clean water for impoverished countries, even within the confines of a bootstrapped startup. She is the editor of Tech Cocktail, and she develops media strategies for companies in Washington, DC and Virginia. You can read her most recent work in the marketing chapter of the upcoming book, "Social Innovation and Impact in Nonprofit Leadership," which will be published in Spring 2014 by Springer Publishing. Follow her @megkrayford.

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