December 31, 2014
Facebook provides an excellent advertising medium with high targeting potential but Snapchat is still in its infancy in this regard. From startup stage to various other statistics present in each company today, this infographic made by Eddie O’ Driscoll at DPFOC makes a comparison between both companies.
The most interesting statistic that stands out to me is the number of images that are sent daily with concern to the number of monthly users each network has. Despite having a mere fraction of Facebook’s number of users, Snapchat sees twice as many photos uploaded daily. This creates a “stickiness” that any social network aims to produce in order to show growth and profitability.
As of this moment, there are no reports that Snapchat has recorded a profit, although the company’s valuation has been estimated at $10 Billion. Sometime in the third quarter of 2014, the company began revealing its revenue plan, which started with ad placements and appears to be headed in the direction of a product called Discover.
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