startup mixologyThese resources are a companion to Startup Mixology: Tech Cocktail’s Guide to Building, Growing, and Celebrating Startup Success. Startup Mixology explains the ingredients of winning entrepreneurship through the stories of companies like MakerBot, WordPress, Zappos, and Basecamp. You’ll also discover the harsh reality of starting up and how to stay sane and happy with moments of celebration. If you haven’t already, get the book here!




Social media

HootSuite: A social media management dashboard that lets you schedule messages, track mentions, and analyze traffic.

Buffer: A scheduling tool that can track analytics and figure out the optimal times to post to social media.

Postling: A scheduling tool that also tracks your social media mentions.

Mass Relevance: Software that brings social media into your other platforms, like blogs, apps, TV, and even retail stores and billboards.

Simply Measured: A dashboard with social media analytics and reports.

Digital Royalty University: Social media training by Martin’s company.

Sprinklr: A social media management tool for enterprise (including customer service, marketing, and crisis management). A tool that attempts to measure the ROI of each social media post based on key performance indicators.

Salesforce Marketing Cloud: A suite of enterprise tools to listen to followers, understand what they’re saying, and engage with them on social media. A customer service application that combines all your channels into one location and provides tools so you can deliver support with ease.

SproutSocial: Social media software to engage with your audience, publish content, and see analytics.


Unbounce: A landing page builder. Unbounce’s Noob Guide to Online Marketing includes a sample timeline for when you should be tracking or acting on certain activities.

Moz: Inbound marketing software, tools, and analytics that allow you to compare yourself to your competition and get suggestions for actions to take. Their MozRank will show you a ranking of how popular your website is, based on the number and quality of links to it.

HubSpot: Comprehensive inbound marketing software, starting at $200 per month. HubSpot’s Marketing Grader assesses your website and shows you which steps on the marketing checklist you haven’t done yet.

Google AdWords and Facebook Ads

Formstack: An online form builder for lead generation, collecting customer information, and processing payments.


purple cowPurple Cow: Transform Your Business by Being Remarkable by Seth Godin





renegades write the rulesRenegades Write the Rules: How the Digital Royalty Use Social Media to INNOVATE by Amy Jo Martin





personality not includedPersonality Not Included: Why Companies Lose Their Authenticity – And How Great Brands Get It Back by Rohit Bhargava





crossing the chasmCrossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers by Geoffrey Moore





start with whyStart with Why: How Great Leaders Inspire Everyone to Take Action: Best known for his TED talk on how great leaders inspire action, Simon Sinek makes a case for companies to have a clear WHY as their underlying principle for doing business. Entrepreneurs get too caught up in the details of WHAT they want to do and HOW they plan to get it done, that they’ll sometimes lose track of the WHY (why does our company exist? Why am I doing this?) which – he argues – is the driving principle for motivating yourself and the people around you.



what's the future of businessWhat’s the Future of Business?The new generation of consumers value experiences – what they see, feel, and touch during every interaction with your product – and they expect experiences to be constantly improving. The traditional views of customer acquisition and “engagement” don’t capture this. Brian Solis explains how to shift the mindset of your business and become truly disruptive.


full story

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How to Get Press at SXSW

Amy Jo Martin: Behind Every Good Social Media Strategy is a Human Being