Get Our Newsletter

Tech Cocktail Boston

Big Ad Agencies Hate


Big advertising agencies should be scared of startup ZoomTilt, and for good reason. You see, switched on marketing executives around the world are wondering why production costs are so inflated when it comes time to shoot their next commercial, why their agencies always push for television when the cut-through just doesn’t seem to be there, and why the creative is limited to the same small team behind the last campaign.

I can request a logo design with 99designs, and get back 50 alternatives for $200. If I offer $400, I watch the design variations multiply.

Why can’t brands do the same for video?

This is where ZoomTilt comes in.

How it works

Big brands brief ZoomTilt, and they send out the project to their exclusive database of professional filmmakers. Filmmakers submit pitches, and the best gets made into the web video or series for your next digital campaign. The beautiful part is that, if it tests well, you are one step away from a national rollout as a traditional TV commercial.

The truth is that hi-res cameras, high-quality mics, and professional video editing software are all relatively inexpensive. This fact puts aspiring and professional filmmakers on a level playing field with all the large studios and production houses – so why are you paying an inflated price and limiting your access to creative talent?

There are a million filmmakers out there who would love to create an ad, a short movie, or an entire series for your brand. They are dying to have big brands like Nike, Apple, and Coca-Cola on their resume. So my advice to marketing directors worldwide is: why not see what the world has to offer, and see what ZoomTilt can do for you?

ZoomTilt was a showcased startup at our Tech Cocktail Boston mixer.

Guest author Chris Joannou is a serial entrepreneur with businesses in everything from tech to tequila. He runs two of Melbourne’s largest online business and startup networks – the Melbourne Internet Business Group and Startup Grind Melbourne, in addition to, which showcases startups and visionaries. Outside of tech, he runs an innovative, private-label food and beverage business that primarily imports for the retail and food service markets within the Asia-Pacific. Follow him on Twitter @dreampushers.

Get more delivered to your inbox just like it!
Get Our Newsletter
Sorry about that. Try these articles instead!
About the Author'

Tech Cocktail is a literal "cocktail" of tech, startup, gadget, product and people news. If you are interested in writing for Tech Cocktail please apply here.


18 Responses to “Big Ad Agencies Hate”


    brand agency

    And Toyota will proceed too do more attempts too find new powerful
    technologies to pursue this public demand. Companies
    such as may service as a source for finding qualified candidates.

    Feel free to surf to my blog post :: brand agency


    Very great post. I simply stumbled upon your weblog and
    wanted to mention that I have really loved surfing around your weblog posts.
    After all I’ll be subscribing on your rss feed and I hope you
    write once more very soon!


    tom fortino

    Homeowners annd tenants both meet the criteria for these loans.
    Inquire further some questions about their investment strategy.
    When reading reviews on do not be
    affected by whatever you read.


    Note that these are merely the general symptoms that have been observed commonly.
    The vapor helps a great deal in opening the skin pores allowing
    the warm water to cleazn off aall the pollutants in the skin.


    In a surrounding you will generally experience shape, whih is a fungus.
    Athlete’s foot and jock itch are most common, and
    is caused by not enough air circulation for that feet.

    Individuals were not too worried about it before.



    As long as the numbers of people, there’s always
    a demand for nurses. There’s just an advantage for the British and American registered nurses.
    An OT Assistant may need an associate’s degree.


    A sizable most difficultiees with houses begin (or are first discovered) in the basement or
    crawl-space. You can use kill mold spray to truly have a hassle
    free tidy up. Use gloves in order to avoid direct exposure to


    sell my structured settlement

    Try doing a search online for tthe Avandia top lazwyers who are able too help you during your event.
    It’s definitely best to employ legal counsel acknowledged
    locally that will make suggestions through the procedure of filing a claim.
    Anything of-value is available to exploitation consequently seller beware.
    To not confuse the issue, but so that you could begin
    to see the big picture.


    Setting an ad in regional yellow pages could boostt up the income of one’s company.
    Covers or vibrant rocks can also be applied to make models.
    Subsequently, have them sign up for Facebook
    as their persona.


    You know that you have the possibility to declare bankruptcy or look into debt negotiations.
    In these cases, selling your Structured Settlements is the greatest method.
    Soome accounts said Ritchie asked for and got nothing.


    Home Inspection Salt Lake City

    It Is A comprehensive visual examination of its parts and the home.

    The particular acquisition oof a home nevertheless
    may end up being a sgnificant challenging endeavor. Does he/sheappear available, honest
    and honorable?


    Omaha Home Inspection

    Realize which basby car seats have been recalled or have “terminated”.
    Taking breaks is very important because when you return to your
    work following a break you would be refreshed. Dooes he or she look available, honest and


    cars and coffee

    All you need to carry out is just hit the web. And are you tensed all about the cost of this used automobile?
    Bimini’s are also useful just in example of rainfall.



    I was curious if you ever thought of changing
    the structuhre of your website? Itts very well
    written; I love what youve got to say. But maybe you could a little more in the way of content so
    people could connect with it better. Youve got an awaful lot of text ffor only having 1 or 2
    pictures. Maybe you could space iit out better?

Leave a Reply

  • (will not be published)