Subscribe Via Email

Tech Cocktail San Francisco

Social Media Influence Tool Klout Acquired for $200 Million

kloutleadimage

Fortune/CNN has just reported that the social media influence scoring platform, Klout, has been acquired by Lithium Technologies, a company that provides social customer solutions for enterprises. According to the report, the deal is valued at nearly $2oo million in mixed cash and Lithium equity.

Last month, news of the impending acquisition was delivered by Liz Gannes and Kara Swisher at Re/Code. The exact details behind the deal have not been divulged, but Fortune has reported that Lithium Technologies and Klout will hold a joint press conference in San Francisco on Thursday morning.

Klout   Be Known For What You Love

This is worth $200 million.

For those unfamiliar with Klout, it’s basically a platform that allows users to track their online influence through their various social media feeds, which is simply relayed to the user in the form of a score between 0 and 100. Since the company’s founding in 2008, many have questioned the usefulness of the platform, its metrics, and whether the company could ever really make any real revenue.

The problem with Klout can most relevantly be conveyed through Barack Obama’s previous ranking on the platform (prior to some slight changes to its metrics in 2012). At one point the President of the Free World had a lower score than tech influencer Robert Scoble. Now, while Scoble certainly has a huge online influence and is a noted tech blogger, you can see why Klout is controversial.

Lithium Technologies is expected to IPO later this year. News of the Klout acquisition comes at a time when I have just broken my previous score ceiling of 65.

google-glass-shower-water-proof-robert-scoble-2

The face of a man who was once more popular than Barack Obama, according to Klout.

 

 

 

Get more delivered to your inbox just like it!
Subscribe Via Email
Sorry about that. Try these articles instead!
About the Author

Ronald Barba is a staff writer and the East Coast reporter for Tech Cocktail. Formerly a DC native, he's now based in New York City. He reports on the Boston, Chicago, D.C., and NYC tech scenes. He's especially interested in venture capital, M&As, and tech/business trends. Aside from startups, Ronald is interested in philosophy, cognitive science, politics, social justice, pop culture, and all things geek. He reads Murakami and Barthes, and alternates binge watch sessions of 'Doctor Who' and 'The Mindy Project'. Got something to say? Then email me (ronald@tech.co). Follow me on Twitter: @RonaldPBarba. Subscribe to me on Facebook. Find me on Google.

Tags:

Leave a Reply

  • (will not be published)