Get Our Newsletter

Tech Cocktail NYC

LocalBonus: The Universal Loyalty Program That Earns You Cash Rewards


In response to the daily deal phenomenon that, unfortunately, does not build a local merchants’ customer base for the long-term, the loyalty program space has become jam packed with competitors.  In the last few months, we have covered Womply, Zavee, Belly, and Swipely – all with their own take on how to keep customers coming back.

LocalBonus, which launched last summer in NYC, has expanded their universal loyalty program to Seattle, Portland, Sacramento, and Denver with a network of over 800 merchants.  In a nod to their strong business model, they also recently announced a round of seed funding to the tune of $500,000.

Curious as to how are they going to cut through the noise in such a crowded space, CEO and Founder Derek Webster explained what sets them apart:

“As a former management consultant who traveled all the time, I became addicted to frequent flier and hotel rewards programs, and I realized there was a big gap in the retailer space.  You never get to an award – you get one stamp here, 2 stamps there, and you never get to anything meaningful.  Our local bonus points are universal among all merchants and can be combined for great rewards.”

Like the other loyalty programs, rewards are linked to your credit or debit card.  LocalBonus rewards, however, aren’t for coupons – they are for a fully redeemable cash value.  An added incentive is their LocalBonus Wolfpack, so if 5 or more members shop at a merchant on any given day, members will earn double points at that merchant.

The markets they decided to expand into aren’t the most obvious ones – where is Boston, DC, San Francisco, LA, Chicago?  “We weren’t looking for just tech-savvy cities,” said Webster.  “We are looking to prove this concept in the proverbial Main Street USA.”

Get more delivered to your inbox just like it!
Get Our Newsletter
Sorry about that. Try these articles instead!
About the Author'

Monika Jansen is a writer and editor who is happiest pounding out blog posts, newsletters, website content, and other materials. Follow her at: @monikacjansen


2 Responses to “LocalBonus: The Universal Loyalty Program That Earns You Cash Rewards”


    Luke Duda

    Hey there, I think your site might be having browser compatibility issues. When I look at your blog in Opera, it looks fine but when opening in Internet Explorer, it has some overlapping. I just wanted to give you a quick heads up! Other then that, excellent blog!


    TSW bonus points free giveaway

    Woah your blog is actually impressive i enjoy reading your posts. Keep up to date the truly great get the job done! You already know, lots of people are usually searching circular due to this information, you can enable them to tremendously.

Leave a Reply

  • (will not be published)