Get Our Newsletter

Tech Cocktail Boston

3 Tips for Startups Making Videos, from Vsnap


One advantage startups have over big corporations is their personality: quirky, funny, and passionate rather than staid and faceless. But with loads of new startups popping up every day, they can seem a bit cookie-cutter – hence this parody of the typical app.

Boston-based Vsnap wants to make businesses more personal again: their platform lets you send videos – up to 1 minute, plus attachments – that can be viewed on the web or directly in your inbox (with a PowerInbox app).

“Part of what we’re trying to do is empower small businesses and non-profits to play to their strength, which is that they can feel very personal,” says Dave McLaughlin, who cofounded Vsnap in May 2011 (just a month after he sold Fig Card to PayPal).

And Vsnap listens to its own advice: in a cute move, new signups get a welcome video from community manager Trish Fontanilla, with terms and conditions attached.

Being more personal can also mean more profitable: based on Vsnap’s own study, using the freemium service gets recipients to take action (for example, complete a survey) 41 percent more often than email. You can keep track of that with Vsnap metrics on views and shares. So far, the Boston-based startup has signed up customers including a college basketball team and Penn Foster, a subsidiary of Princeton Review.

Especially for Tech Cocktail, Fontanilla made a vsnap with 3 tips to make your videos more engaging:

Check out Vsnap tonight at our Tech Cocktail SXSW #StartupLife Celebration.

Editor’s Note: Thank you to Vitrue, a sponsor of our #Startuplife Celebration and Tech Cocktail’s special SXSW video series. Check out Vitrue’s live daily updates from SXSW!

Get more delivered to your inbox just like it!
Get Our Newsletter
Sorry about that. Try these articles instead!
About the Author

Kira M. Newman is a Tech Cocktail writer interested in the harsh reality of entrepreneurship, work-life balance, and psychology. She is the founder of The Year of Happy and has been traveling around the world interviewing entrepreneurs in Asia, Europe, and North America since 2011. Follow her @kiramnewman or contact


60 Responses to “3 Tips for Startups Making Videos, from Vsnap”

  1. Angel

    Great Tips! This tips will surely help my business promotion. I have learned a lot with your video. Thanks

    VZ 58

      • Angel

        Thanks Trish! I only have one question to ask, What software is the best way to record a video or to podcast? I am now thinking of making this kind of promotion. Thanks

        CZ 858

  2. Justina

    Are you sure? I have seen a lot of your works however I have to disagree on you on this topic.
    However were 2 different people with uncommon points of view.
    Anyway, keep up the good work

  3. 24 h locksmith

    This post is worth checking. The idea was dealt in an accurate mode without beating around the
    bush making it more clear for people who cannot stand
    irrelevant long article just like me

  4. Rochelle

    I do agree on every single thing you just stated.

    While not all of your subscribers might agree on your insight about this concept,
    still this post is very informative. Keep writing!

  5. London locksmith

    This post is worth scanning. The idea was handled in a precise mode with no beating around the bush which makes it more clear for
    individuals who cannot stand irrelevant long article much like me

  6. kristenbjorn

    Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results.
    In general, the earlier (or higher ranked on the search
    results page)

  7. Girls Fashion

    Heya just wanted to give you a brief heads up and let you know a few
    of the pictures aren’t loading properly.
    I’m not sure why but I think its a linking issue.
    I’ve tried it in two different web browsers and both show the same

  8. business gas rates

    Nice post. I learn something totally new and challenging on
    websites I stumbleupon every day. It will always be helpful to read articles from other
    authors and practice something from their websites.

  9. Tyree

    Wow, awesome weblog layout! How lengthy have you ever been blogging for?
    you made blogging look easy. The total look of your web site is magnificent, as well as the

  10. sbobet Terpercaya

    What’s up everybody, here every person is sharing these kinds of know-how,
    thus it’s good to read this website, and I used to visit this webpage
    all the time.

  11. Hearthstone free beta

    Hi, i feel that i noticed you visited my website thus i
    got here to return the favor?.I’m attempting to to find issues to enhance my site!I guess its ok to make use of some
    of your ideas!!

  12. best free online advertising websites

    Hey there! I know this is kind of off topic but I was wondering which blog
    platform are you using for this site? I’m getting sick and tired of WordPress because I’ve had problems with hackers and I’m looking
    at alternatives for another platform. I would be great if
    you could point me in the direction of a good platform.

  13. trucks

    Great post. I used to be checking constantly this blog and I’m impressed!

    Extremely useful information specifically the final phase :) I care for such info a lot.
    I was looking for this particular information for a very
    long time. Thank you and good luck.

  14. Electronic Cigarettes

    This is my first post about Vapour E Cigs. I first tried vaping Vapour E Cigs
    in early 2011.

    I wanted to move away from ordinary cigarettes because I was worried about the properbal chance of massive health problems in
    the future when im not expecting it.

    What parts make a Hookah Cigarette function.

    Hookah Cigarettes most the time are made up from
    only a few main components, a mouth piece, heating device and power supply.
    The mouth piece is used as a small bottle for the ejuice.
    When you inhale via the cartridge, an air flow detection
    unit activates the atomizer which heats the eliquid inside the
    mouthpiece and switches it into vapour that you could breath

    It’s the vapour which is making people convert over to E Cigarettes.
    The reason being the much larger selection of tastes
    up for grabs you can purchase online. That and the fact you
    can also get them without any nicotine.

    When it comes to flavours you cant beat Grapefruit flavor. For a complete selection of the available flavours go to

    The main downer is that my teenage brother is begining to believe that its hip to smoke the vapour from my Vapour Cigarette.

    Let me know what you think about Electric Cigarettes.

    For more information on Vapor E Cigs take a look at wikipedia.

  15. magnesium behandeling tegen depressie

    Simply desire to say your article is as amazing.
    The clarity in your post is just nice and i could assume you’re
    an expert on this subject. Well with your permission let me to grab your RSS feed
    to keep up to date with forthcoming post. Thanks a million and please keep up the gratifying work.

  16. Watch Or Download Movies Online for Free

    Free Full Movies HD Quality – Download Free Full Movies In Here.

    I know you are searching for the way you can
    watch full movies HD Quality 1080p and also you can download with HD Quality 1080p.

    Lots of websites are scattered on the internet which provides movies to watch online, and of
    course you have to spend some money to subscribe
    to become a member. Boring is not it? Here we will show you the
    one way that you can watch full movies HD Quality 1080p and also
    you can
    download with HD Quality 1080p just by registering as a member of the online movie
    website without spending any money! Because you
    to know that the online movie websites which I will show to you are
    providing attractive offers namely “Get 5 Days Trial Offer”!

    Enjoy watching movie full movies HD Quality 1080p and download with HD Quality 1080p online instantly after you
    complete the registration.
    And you can cancel the subscription at any time you want.

    I’m sure you will not be disappointed!

  17. all inclusive time share

    Nor might the vast majority of Americans work for the very low wages paid.
    When you are planning a vacation, the very most
    important considerations is probably the budget.

    Are really the neighborhood settlers happy to see foreigners?
    You can not select Philippine Boracay’s processed seashore sandy and under accommodation of an expensive hotel if
    in case you come into an extremely tight budget.
    These clubs additionally offer health clubs, spa and fine eating diners
    in picturesque setup.

  18. flower

    Do you mind if I quote a few of your articles as long as I provide credit and sohrces back to your site?

    My website is iin the exact same niiche as yiurs and
    my visitors would definitely benefit from some of the information you present here.

    Please let mme know if this alright with you.

  19. X Men Days of Future Past telecharger

    It’s a pity you don’t have a donate button! I’d definitely donate to this excellent blog!
    I suppose for now i’ll settle for bookmarking and adding your RSS feed to my
    Google account. I look forward to new updates and will share this website with
    my Facebook group. Talk soon!

  20. drawing photos

    Nice post. I learn something new and challenging on blogs I stumbleupon everyday.
    It’s always interesting to read through content from other authors and use something from
    their web sites.

  21. Kit

    Sweet blog! I found it while browsing on Yahoo News.

    Do you have any suggestions on how to get listed in Yahoo News?
    I’ve been trying for a while but I never seem to get
    there! Cheers

  22. sewa photobooth murah jakarta

    This is very attention-grabbing, You are an excessively professional blogger.

    I have joined your rss feed and stay up for in quest of more of your fantastic post.

    Additionally, I have shared your website in my
    social networks

  23. Brandie

    Actually when used in your sitting yourself down positioning, and additionally flexible ergonomic stick
    up table can increase monitors, keyboards, as well as the work texture up to a more healthy position.

  24. Ohioze

    Bonne ide9e oui mais non Proble9matique : Notorie9te9 nationale et/ou inaetnationrle?Quelques questions qui se posent :- D of9 provient le trafic de ton site et notamment les nouveaux lecteurs? Ces nouveaux visiteurs sont-ils anglophobes ou anglofriendly? – L excellente visibilite9 de ton blog en France pourra-t-elle eatre maintenue ( et non .com) avec du contenu exclusivement en anglais ?- As-tu de9je0 des appuis dans la blogosphe8re anglophone pour relayer tes articles et faire monter rapidement la visibilite9 du blog e0 l e9tranger ?- Quid d un blog bilingue ? (ressources temps, techno, fi, etc.).

  25. Cheap Toms Outlet

    Greetings from Florida! I’m bored to tears at work so I decided to browse your website on my iphone
    during lunch break. I enjoy the knowledge you present here and can’t
    wait to take a look when I get home. I’m
    amazed at how fast your blog loaded on my phone .. I’m not even using WIFI,
    just 3G .. Anyways, very good site!

  26. film bioskop indonesia oktober

    I used to be recommended this website through
    my cousin. I am no longer certain whether or not this post is
    written by him as no one else recognize such distinct about my problem.
    You’re incredible! Thank you!

  27. assurance

    Asking questions are actually nice thing if you are not understanding
    anything totally, except this article provides good understanding yet.

  28. need time

    Good day! I know this is kinda off topic but I was wondering which blog platform are you using for this site?

    I’m getting sick and tired of WordPress because I’ve had problems with hackers and I’m
    looking at options for another platform. I would be fantastic if you could point me
    in the direction of a good platform.



  1.  3 Tips for Startups Making Videos, from Vsnap « Tom Denison's Blog
  2.  Software Marketing Tweetables - 19 March 2012 | Smart Software Marketing
  3.  Who is Boston’s Hottest Showcasing Startup? [POLL]
  4.  Make Your Business More Human with Vsnap Video Messages

Leave a Reply

  • (will not be published)