Key takeaways
- Google has announced two new Gemini plans for businesses, called Gemini Businesses for smaller firms, and Gemini Enterprise for larger companies
- The plans allow businesses to utilize their internal systems and data from other Google workspaces to build and deploy their own AI agents, specifically targeted towards their company
- In what has been a hot week for AI enterprise news, this is Google’s latest attempt to stake its claim, particularly as AI continues to be trialled and used within US businesses
Google has announced new AI packages for businesses – called Gemini Business and Gemini Enterprise.
The plans give businesses the opportunity to utilize their own data, tools, and people together and create their own AI agents. This is all controlled through a dedicated AI Enterprise chatbot, which all employees on the plans have access to.
This is the latest enterprise effort from a major tech company in a week full of AI developments, with rival OpenAI also launching its own AI agent-building toolkit.
Gemini Enterprise Announced by Google in Workplace AI Boost
Google has launched Gemini Enterprise and Gemini Business, two new subscriptions as part of its AI offering. The packages give businesses the opportunity to create their own AI agents, based on the business’s specific needs, and with their specific tools.
In a statement released yesterday, CEO Sundar Pichai said that businesses need “a comprehensive and integrated platform that brings all your company’s data, tools, and people together in one secure place.” Hence, the new subscriptions.
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There are two options for businesses. Gemini Business, targeting smaller organizations, starts at $21 per month, per person. Gemini Enterprise, for bigger firms, starts at $30 per month, per person. There will also be a 30-day free trial period for all customers.
What Do These New Subscriptions Offer Businesses?
Gemini Enterprise operates as its own separate and secure platform, and its main offering is an AI agent toolkit that allows businesses to build and deploy their own set of unique AI assistants. According to Google, the assistants can be created to suit a variety of needs, including sales, marketing, engineering, and human resources.
What appears to be most significant is how these agents are built. The AI can access, combine, and analyze information from a company’s internal systems, from data included in other Google AI tools like Code Assist and Deep Research, all in a single enterprise workflow. Likewise, users can use their data from products such as Box, Microsoft, and Salesforce in order to build their agents.
All of this is conducted through a Gemini Enterprise chatbot, which is also protected with Model Armor, a feature that blocks and inspects requests and responses within AI chats.
Google’s AI Enterprise Effort Speeds Up
These new subscription offerings are Google’s latest effort to ensure dominance in the AI enterprise market, a space that has become awfully crowded as of late.
Earlier this week, following a keynote in San Francisco, OpenAI CEO Sam Altman told journalists that they should expect a “huge focus from us on really leaning into enterprise.”
OpenAI claims that 5 million users have signed up for its ChatGPT Enterprise since its launch back in 2023, so the interest is certainly there.
Gemini and ChatGPT aren’t the only ones going at it, either; Anthropic is also ramping up its efforts to gain a foothold in the enterprise space. It was reported on Monday, for instance, that Deloitte has brokered a deal that will bring the startup’s chatbot, Claude, to its suite of nearly 500,000 global employees.
