The Kuala Lampur-based startup Joota, jointly operated out of Portland Oregon, today announced that they’ve secured $700k in funding. The self-labeled dynamic social content network works to connect individuals via meaningful and relevant content over all else.
They were funded by Interactive E Solutions JLT, based out of the UAE, and an undisclosed angel investor. The $700k funding will primarily be used to grow their social content network’s product development and global marketing efforts.
“With Joota we will usher in a new era of Internet usage,” says Shahid Mahmud, chairman and CEO of Interactive Group. “The proliferation of the positive effects of content sharing amongst the people will make the social network a truly meaningful experience.”
Joota users can curate meaningful and relevant social content by using the host of functions built into the platform, like the bookmarklet. This allows users to chronicle a collection of content while simultaneously sparking conversation about it.
And sharing that content on the platform is as easy as embedding your “joots,” or bookmarks, into websites and blogs. The key is that all of your bookmarking and sharing can be done without leaving the web page you started on.
The platform was released as a public beta in June 2012 and has since been able to wrangle $1.6 million in funding outside of their recent $700k. Keep your eyes on Joota as they work to establish a larger, global presence in the social networking game.