Solopreneur, digital nomad and freelance writer. Elena runs a popular blog where she shares her adventures and cultural escapades. When not on the road, she lives in a charming French town, lost in Jura mountains.

 

Recent posts by this Author


How Deep Learning Will Alter the Retail Space

Artificial Intelligence has been a hot word across all industries lately. Think all the fuss around self-driving cars, Google’s updated Assistant and the general talks of how conversational interfaces are the future of tech. Around 54 percent of retailers already use or plan to…

4 Gadgets Impacting Health and Wellness

wellness

IoT has already transformed multiple industries, ranging from banking to fleet management. Health and wellness seem to be the new frontier for conquering.  It’s predicted that remote health monitoring alone will push the global health market to a compound annual growth rate of more…

How To Start a Social Network and Promote Your Brand

You probably know that Geico Insurance Company has a mascot – the Geico gecko. He has his own Facebook page and Twitter account. And he posts every day, sometimes several times a day. Followers check in regularly to see what he has to say…

4 Ways Startups Can Expand Their Brand With Paid Advertising

No one is particularly fond of ads, but there’s no point in denying it – paid advertising works. Especially for companies that are just starting out and do not have a loyal fan to organically amplify their reach and spread the good word. Here’s…

How Snapchat Could Increase Team Production

Snapchat Reportedly Raising $650M at $16B Valuation

Being intentionally productive is something we all strive for, but often fail to achieve. After being disrupted with an email notification, an average person will need 23 minutes and 15 seconds to regain their focus again. Yet as an entrepreneur, you can rarely hide under…

How Live Streaming Is Disrupting Asian Markets

live streaming

The live streaming boom has certainly had a huge impact in the west. However, what many people may not know is that this trend is affecting Asian markets just as strongly, in fact more so. It is predicted that within the next year, it…

4 Innovations in Personal Authentication Technology

authentication

There is no such thing as a strong password. In fact, just by brute force, many hackers can crack a password in less than an hour. Get a machine involved, and it can iterate through millions of potential passwords until it finds the right…

Jamie Hyneman of Mythbusters Shares Advice for Hardware Startups

Jamie Hyneman

Jamie Hyneman has an international reputation. He is not a government leader, he is not an actor or musician. He is, however, what we might call a “Renaissance Man,” someone who has an academic degree in Russian language and literature but who has spent…

7 Substantive Ecourses For Budding Entrepreneurs

entrepreneur, woman, ecourse

In a recent survey, almost 40 percent of millennials stated they prefer to work on their own. This is in stark contrast to Generation X and certainly to the Baby Boomers before them. It is no wonder, then, that this generation is particularly open…

6 New Startups Redefining The Educational Space

edtech education startups

Tech startups are creating buzz in transportation, gaming, healthcare, and telecommunications sectors. Everybody knows this. What people may not realize is that technology has a huge impact on the educational space as well. In the first quarter of 2017, ed tech startups already closed…

3 Ways to Localize Your Marketing Campaigns

The phrase ‘Think globally. Act locally.’ was coined by environmentalists to get people to strive for a healthier planet by doing meaningful things in their communities. If your business is expanding into other countries, even other regions, it might be a good idea to…

Why You Need a Growth Marketing Framework

growth

WD-40 is a product that is well-known for its lubricating properties. If you have squeaky hinges or a bolt that is on too tight, you can use this little can of miracle spray and solve the problem. It was first developed in 1953 by…

6 Security Areas Fintech Needs To Patch This Year

If there ever was a tech revolution that is impacting every corner of the world, it is fintech. Traditional financial institutions are being forced to re-think their products and services. Previously unbanked individuals are now getting banked through mobile providers. Personal finance management is…

4 Ways To Grow Your Business With Twitter

Twitter can be an amazing tool to connect with other businesses and clients, increase brand awareness and even score some sales. But at the same time, it may deliver very little ROI and suck out a lot of your time. You can learn to massively grow…