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Hubspot Pricing – How Much Does Hubspot Cost?

July 16, 2019

10:02 am

When anyone's looking through the biggest and best CRM platforms, Hubspot stands out for one eye-opening reason: It offers a plan that's entirely free.

But is the free version worth it? What other plans does Hubspot offer?

Hubspot's services can cost from $50 per month per user to more than $180 per month per user. Add in one-time setup and onboarding fees, and a team of ten people might pay somewhere between $500 and $59,400 for an annual plan. It's worth remembering, of course, you can try Hubspot for free, to get a flavor of using the platform.

There's a huge range of Hubspot price points, so this article breaks down every possible Hubspot cost to clarify exactly what you'll be paying for.

After all, it's easy to get confused. In addition to the free and paid plans of its basic CMS, Hubspot offers three “hubs” for marketing, sales, and customer service, each of which is available in three plan tiers. On top of that, there's a Growth Suite that combines all three hubs for a 25% discount, as well as the option to build your own bundle of different hubs, tiers, and add-ons.

Remember, CRM software isn't a one-size-fits-all solution. The most important thing is to understand the costs for your business, with its own unique needs and scale. That's why we recommend using our Simple CRM Quotes Tool to seek comparable prices on CRM software in a few moments.

Here's everything to know about the Hubspot pricing plans.

In This Guide:

Hubspot Pricing Plans

Hubspot splits its various services into what it calls “hubs,” each of which is aimed at a different aspect of running a client-focused business.

  • Marketing Hub, from $50, includes the tools a business needs to convert contacts to leads and attract customers.
  • Sales Hub, from $50, lets a business track every lead interaction and every deal pipeline.
  • Service Hub, from $50, allows a business to keep their entire client base happy with fast, smart customer service.
  • Growth Suite, from $113, is actually a package of hubs; It includes the Marketing Hub, Service Hub, and Sales Hub, but with a 25% discount applied to all of them.

Each Hub and the Growth Suite are available in three different tiers; Starter, Professional, and Enterprise. Each tier adds additional features and comes at a higher price point. The Growth Suite is the only ongoing discounted bundle that Hubspot offers, but you can still create your own bundle by mixing and matching the hubs and tiers that your team needs.

Comparing all of Hubspot's different plans and tiers can be a little overwhelming. To help give potential customers a clear idea of how much they might be paying for each plan, we've broken down the estimated costs.

Here's a table that logs how much a business with just a ten-person team and 10,000 contacts to manage should expect to pay to cover both one-time setup costs and 12 months' worth of monthly fees. Since all Hubspot plans are billed annually, this should provide a reasonable approximation of what that business might pay in order to get started.

Estimated annual cost and one-time fees (for a ten-person team with 10,000 contacts):

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Marketing HubSales HubService HubGrowth SuiteCompare Plans
Starter$230$500$500$923Try Hubspot Starter
Standout features-Ad management
-Chat bots
-Email marketing
-Email tracking
-Meeting scheduling
-Deal pipelines
-Ticketing
-Productivity reports
-Live chat
-Everything in the other Starter services!
Professional$12,600$9,850$9,850$18,400Try Hubspot Professional
Standout features-Marketing automation
-Website traffic analytics
-A/B testing
-Automated processes
-Quote templates
-Product tracking
-Task automation
-Multiple ticket pipelines
-Video hosting & management
-Everything in the other Professional services!
Enterprise$44,400$17,400$17,400$59,400Try Hubspot Enterprise
Standout features-Single sign-on
-Custom funnels
-Filtered analytics views
-Team goal tracking
-Call transcription
-User roles
-Team goal tracking
-Slack integration
-Webhooks
-Everything in the other Enterprise services!

We left Hubspot's main CRM service off the table: It's free to any business for an unlimited number of users, and it serves as the main platform to which businesses can add one or more hubs.

See How Much You'll Really Spend on Hubspot

Hubspot Cost Per User

Per-user pricing is the norm for CRM software, and Hubspot follows suit: Across most Hubspot plan tiers and bundles, the amount businesses pay per month correlates with how many users are benefiting from the software. This makes sense, as it offers a scalable model that ensures startups with just five or six team members can afford the same service that can afford to support a operation with hundreds or thousands of employees.

However, there are a few exceptions: The paid plan for the HubSpot CMS platform is available for a flat $300 per month, no matter how many users are on it. The most noteable exception is the Hubspot Marketing plan, which charges per 1,000 contacts in a business's database rather than how many users the business employs.

Hubspot does come with a few set minimums: The Professional tiers have a minimum of $400 per month, covering up to five users, and the Enterprise tiers have a minimum of $1,200 per month, covering up to ten users.

In other words, when looking at which Hubspot plan to purchase, a business should consider the number of current employees, as well as how fast they plan to grow in the future.

Hubspot Marketing Hub Costs

The Hubspot CRM dashboard

Hubspot's Marketing Hub offers the tools a business needs to attract visitors, convert them to leads, and close more deals, all while keeping their long-time customers happy.

The Marketing Hub is available in three tiers: Starter, Professional, and Enterprise. Each of the three tiers offers all the features and abilities of the previous tier, along with a few more features and additional support.

Users can be unlimited at any tier, but the number of contacts to which they can market determines how much each tier costs, with monthly costs updating for each additional 1,000 contacts. The Starter tier starts at $50/month for the first 1,000 contacts, and then increases by $20 per month per additional 1,000 contacts. The Professional tier starts at $800 per month for the first 1,000 contacts and then increases by $50 per month per additional 1,000 contacts. Then the Enterprise tier shakes things up a little: It starts at $3,200 per month for the first 10,000 contacts, and increases by just $10 per month per additional 1,000 contacts after that.

The Professional and Enterprise tiers also include a one-time onboarding fee: The Professional onboard costs $3,000, while the Enterprise onboarding costs $6,000.

Hubspot Sales Hub Costs

The Sales Hub helps a business centralize its activities and track each interaction with leads right down to granular details like learning when a lead has opened an email.

Hubspot CRM Sales HubIn addition to viewing all deals and each sales pipeline from their dashboard, Sales Hub users can keep track of their meetings, playbooks, quotes, and conversations.

Sales Hub comes in three tiers. The Starter tier is $50 per user, per month, the Professional tier is $80 per user, per month, and the Enterprise tier costs $120 per user, per month. Each tier starts at a different base number of users: Starter starts at one user for $50 per month; Professional supports up to five users for a starting price of $400 per month; and Enterprise starts at up to ten users for a base of $1,200 per month.

You'll also see a few one-time fees in the higher-paying tiers: Any business starting the Professional tier will need to pay a one-time $250 fee for a mandatory Quick Start Consultation, and, if opting for the Enterprise tier, they'll need to pay a one-time $3,000 fee for Enterprise onboarding.

Hubspot Service Hub Costs

Hubspot's Service Hub offers the customer service software tools that help a business craft a frictionless experience for its customers, from offering ways to streamline and automate the process (like creating a knowledge base or offering chat bots) to gathering customer feedback via pop-up or native forms.

If used to their fullest potential, Service Hub tools can even turn satisfied customers into advocates for your brand who can bring up additional clients or who can serve as case studies to promote your business. It all pays for itself: In the B2B space, high customer engagement scores are correlated with 50% higher revenue and sales.

The three tiers for Service Hub cost the same as those for the Sales Hub. Starter is $50 per user, per month, Professional is $80 per user, per month, and Enterprise costs $120 per user, per month. As with Sales, each tier in the Service Hub plan starts at a different base number of users: Starter starts at one user for $50 per month; Professional starts at up to five users for a base price of $400 per month; and Enterprise supports up to ten users for a starting price of $1,200 per month.

Service Hub also charges the same one-time fees as Sales Hub.

Hubspot Growth Suite Costs

Hubspot's Growth Suite is their biggest deal: It includes the three hubs — Marketing, Sales, and Service — along with the free Hubspot CRM plan, at 25% less than you would pay for subscriptions

The Starter tier starts at $113/month, the Professional is at $1,200/month, and the Enterprise at $3,600/month.

Admittedly, once you start adding users and contacts to the basic Growth Suite package, it starts getting complicated, although there aren't any hidden fees. You'll need to pay another $15 per 1,000 additional contacts per month after the first 1,000 under the Starter plan, another $38 per month per 1,000 additional contacts after the first 1,000 under the Professional plan, and another $8 per month per 1,000 additional contacts after the first 10,000 under the Enterprise plan. In addition, you'll need to pay another $38 per month for each user you add to either the Sales or Service Hubs under the Starter tier — this price rises to $60 per user after the five-user minimum under the Professional tier and is $90 per user after the ten-user minimum under the Enterprise tier.

Got all that? The main thing to remember is that prices rise the same way they would under any of the single Hub plans, but at a 25% discount across the board.

Plus, there are a few mandatory one-time onboarding costs that can be hefty if you don't factor them in: The Professional plan's fee is $4,000, while the Enterprise's onboarding fee is $9,000.

Does Hubspot Have a Free Plan?

Yes, Hubspot does offer a free plan. Users can get a stripped-down version of the Hubspot CRM along with a selection of the marketing, sales, and service tools that are available from the paid Hubspot hubs. It's a decent toolkit, if not comprehensive, and it's all available indefinitely, for unlimited users, totally free. You can try Hubspot free for yourself at any time.

Here's a few of the core features available from the free platform: Management for contacts and deals; tasks and activities, integrations for Gmail, Outlook, and Hubspot Connect; ticketing support, native and pop-up forms; ad management; reporting dashboards; and email tracking and templates. Free marketing tools include team email, live chat, conversational bots, mobile optimization, and user roles.

As expected with a free plan, you'll likely eventually run up against a must-have feature that you'll need to upgrade to a paid plan to enjoy, whether it's the Marketing Hub's A/B testing abilities or the Service Hub's customer video hosting and management.

Free plans aren't everything, particularly if your business needs can benefit from the added flexibility and centralization that a paid plan's feature set offers. Here's a quick pricing breakdown of five popular CRM platforms, including Hubspot.

Top Five CRM Pricing Comparison

 SalesforceHubspotApptivoMicrosoft DynamicsZoho
Salesforce logoHubspot logoApptivo logoMicrosoft Dynamics logoZoho logo
Free trial30 days30 days30 days30 days15 days
Free plan
Standard price range$25/user – $300/userFree – $50/user – $400/user$8/user – $20/user$80/user – $255/user$12/user – $100/user
Custom price plans available
Pros-Wide feature set
-Frequently updated
-Robust support & training
-Quick learning curve
-Offers core features
-Email marketing in free plan
-Cheaper than Salesforce
-Offers core features
-Integrates great with Microsoft products
-Offers a wide range of features on par with Salesforce’s feature set
-24/5 support even for the free plan
-Offers an AI on par with Salesforce’s Einstein AI
Cons-No free plan
-Basic plan caps data at 612 MB/user
-Limited mobile optimization under some plans
-More costly than Salesforce
-Fewer features than Salesforce across all plans-More costly than Salesforce
-No free plan
-Limited API, compared to Salesforce’s open API
-No data backups in free plan
-Shorter than average trial period

For more detail on each, see our guide to The Best CRM Software for Small Businesses

Getting Started With Hubspot

Overall, Hubspot's prices don't range as far as most popular CRM services. For examples, Salesforce's prices range from $25 to over $300 per user per month, compared to Hubspot's higher lows and lower highs ($50 and $180, respectively).

Still, Hubspot and the other top CRM companies all have something to offer any business, small and large. The best next step when comparing them is to contact the companies themselves for a custom quote. Thanks to Tech.co's quick one-minute quotes form, that's easier than ever. Click below to start finding the best CRM platform for your business needs.

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Adam is a writer at Tech.co and has worked as a tech writer, blogger and copy editor for the last decade. He's also a Forbes Contributor on the publishing industry (and Digital Book World 2018 award finalist) and has appeared in publications including Popular Mechanics and IDG Connect. When not glued to TechMeme, he loves obsessing over 1970s sci-fi art.