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HubSpot pricing can range from $23 per user per month to more than $120 per user per month. Add in one-time setup and onboarding fees, and a team of ten people might pay anywhere between $500 and $59,400 for an annual plan. It's worth remembering, of course, that you can try HubSpot for free with no time limit, to get a flavor of using the platform.
There's a huge range of HubSpot price points, so this article breaks down every possible HubSpot cost to clarify exactly what you'll be paying for.
After all, it's easy to get confused. In addition to the free and paid plans for its basic CMS, HubSpot offers three “hubs” for marketing, sales, and customer service, each of which is available in three plan tiers. On top of that, there's a CRM Suite that combines all three hubs for a 25% discount, as well as the option to build your own bundle of different hubs, tiers, and add-ons.
Remember, CRM software isn't a one-size-fits-all solution. The most important thing is to understand the costs for your business, with its own unique needs and scale. That's why we recommend using our CRM comparison page to compile comparable prices on CRM software in just a few moments.
HubSpot Pricing: What do I get?
HubSpot splits its various services into what it calls “hubs,” each of which is aimed at a different aspect of running a client-focused business.
- HubSpot Marketing Hub Costs – from $45 per month, includes the tools a business needs to attract customers and convert contacts into leads.
- HubSpot Sales Hub Costs– from $23 per user per month, lets a business track every lead interaction and every deal pipeline.
- HubSpot Service Hub Costs – from $23 per user per month, allows a business to keep its entire client base happy with fast, smart customer service.
- HubSpot CRM Suite Costs – from $45 per month this is actually a package of hubs; it includes the Marketing Hub, Service Hub, and Sales Hub.
These Hubs, as well as the CRM Suite, are available in three different tiers: Starter, Professional, and Enterprise. Each tier adds additional features and comes in at a higher price point. The CRM Suite is the only ongoing discounted bundle that HubSpot offers, but you can still create your own bundle by mixing and matching the hubs and tiers that your team needs.
Comparing all of HubSpot's different plans and tiers can be a little overwhelming. To help give potential customers a clear idea of how much they might be paying for each plan, we've broken down the estimated costs.
Here's a table that logs how much a business with just a ten-person team and 10,000 contacts to manage should expect to pay, covering both one-time setup costs and 12 months' worth of monthly fees. Since all HubSpot plans are billed annually, this should provide a reasonable approximation of what that business might pay in order to get started.
Estimated annual cost and one-time fees (for a ten-person team with 10,000 contacts):
| Plan | Type | Price | |||||||
|---|---|---|---|---|---|---|---|---|---|
 | | | | | | | | | |
| Free | Starter | Professional | Enterprise | Starter | Professional | Enterprise | Starter | Professional | Enterprise |
| All | Sales | Sales | Sales | Marketing | Marketing | Marketing | Service | Service | Service |
| $23 per user per month | $90 per user per month | $120 per user per month | $45 per month | $800 per month | $3,200 per month | $23 per user per month | $72 per user per month | $120 per user per month |
We left HubSpot's main CRM service off the table: It's free to any business for an unlimited number of users, and it serves as the main platform to which businesses can add one or more hubs.
HubSpot Cost Per User
Per-user pricing is the norm for CRM software, and HubSpot follows suit. Across most HubSpot plan tiers and bundles, the amount businesses pay per month correlates with how many users are benefiting from the software. This makes sense, as it offers a scalable model that ensures startups with just five or six team members can afford a service which is capable of supporting an operation with hundreds or thousands of employees.
However, there are a few exceptions. For example, the paid plan for the HubSpot CMS platform is available for a flat $300 per month, no matter how many users are on it. The most notable exception is the HubSpot Marketing plan, which charges per 1,000 contacts in a business's database, rather than how many users the business employs.
HubSpot does come with a few set minimums, too. The Professional tiers charge a minimum of $400 per month, covering up to five users, while the Enterprise tiers charge a minimum of $1,200 per month, covering up to ten users.
In other words, when looking at which HubSpot plan to purchase, a business should consider its number of current employees, as well as how fast it plans to grow in the future.
HubSpot's Marketing Hub offers the tools a business needs to attract visitors, convert them to leads, and close more deals – all while keeping long-time customers happy. It's so robust, in fact, that we consider HubSpot to be the best CRM for marketing available, according to our in-depth research.
Our research shows that HubSpot provides the most functionality across different marketing channels (email, social media, content marketing, and paid marketing) compared to competitors. Subsequently, users can save money by using HubSpot rather than disparate applications for different channels.
The Marketing Hub is available in three tiers: Starter, Professional, and Enterprise. Each of the three tiers offers all the features and abilities of the previous tier, along with a few more features and additional support.
Users can be unlimited at any tier, but the number of contacts to which they can market determines how much each tier costs, with monthly costs updating for each additional 1,000 contacts. Here's a specific breakdown of each plan:
- Starter tier starts at $45 per month for the first 1,000 contacts
- It then increases by $20 per month per additional 1,000 contacts.
- Professional tier starts at $800 per month for the first 2,000 contacts
- It then increases by $50 per month per additional 1,000 contacts.
- Enterprise tier starts at $3,200 per month for the first 10,000 contacts
- It then increases by just $10 per month per additional 1,000 contacts after that.
The Professional and Enterprise tiers also include a one-time onboarding fee: The Professional onboarding costs $3,000, while the Enterprise onboarding costs $6,000.
| Plan | Price | Users | Storage | Email marketing | Social marketing | Content marketing | Paid marketing | Omnichannel features | Contact limit | |
|---|---|---|---|---|---|---|---|---|---|---|
| | | | | |||||||
| Free | Starter | Professional | Enterprise | |||||||
| $45 per month | $800 per month | $3,200 per month | ||||||||
| Unlimited | Unlimited | Unlimited | Unlimited | |||||||
| Unlimited | Unlimited | Unlimited | Unlimited | |||||||
| | | | | |||||||
| | | | | |||||||
| | | | | |||||||
| | | | | |||||||
| | | | | |||||||
| Unlimited | 100,000 | 87,000 | 1 million |
The Sales Hub helps a business centralize its activities and track each interaction with leads right down to granular details, like learning when a lead has opened an email. The platform also recently added lead scoring, which can help you evaluate which leads are the most valuable.
In addition to viewing deals and sales pipelines from their dashboard, Sales Hub users can keep track of their meetings, playbooks, quotes, and conversations, making the customer management process even smoother.
And, if you’re looking to streamline your digital payment process, HubSpot payments could be just the added feature that you need. First launched in October 2021, this ready-integrated digital payment process is designed to deliver a more connected buyer experience, allowing your customers to buy and pay directly from your website, email or online chat platform.
Available to all premium HubSpot Sales Hub users in the U.S, the addition allows you to collect customer payments, using their preferred payment method, directly in your CRM – making your digital payment process even faster. It also allows you to set up and manage recurring customer payments, and create secure, shareable payment links that can be embedded on multiple pages, tools and platforms, including HubSpot quotes.
With no set-up fees, HubSpot payments is a great feature to use if you're looking to better manage your finances, along with your customer data. Instead of a rolling fee, you'll be charged a percentage per transaction, meaning you'll only pay for the service as and when you use it. Credit and debit cards will incur a flat fee of 2.9% of the transaction amount, where ACH payments will incur a fee of 0.5% of the transaction amount, capped at $10 per transaction.
If you’re a small to medium-sized business specifically interested in growth, HubSpot could certainly help you to better manage your customer lifecycle. With all of your customer information in one place, you’ll be able to make faster and better-informed business decisions based on your customer’s digital purchases in real-time, improving productivity.
Our research also shows HubSpot Sales is great for scalability because, at least on the higher-tier plans, it provides an excellent infrastructure for managing sales teams when compared to leading competitors. Sales Hub comes in three premium tiers:
- Starter tier starts at $45 per month with minimum 2 users
- Professional tier starts at $450 per month with minimum 5 users
- Enterprise tier starts at $1,200 per month with minimum 10 users
You'll also see a few one-time fees in the higher-paying tiers; any business starting at the Professional tier will need to pay a one-time $250 fee for a mandatory Quick Start Consultation, or if opting for the Enterprise tier, they'll need to pay a one-time $3,000 fee for onboarding.
| Plan | Price | Users | Storage | Lead scoring | API | Custom reports | |
|---|---|---|---|---|---|---|---|
| BEST FOR SMB | | | | ||||
| Free | Starter | Professional | Enterprise | ||||
| Free | $23 per user per month | $90 per user per month | $120 per user per month | ||||
| Unlimited | Unlimited | Unlimited | Unlimited | ||||
| 5 documents | 5000 documents | 5000 documents | 5000 documents | ||||
| | | | Predictive scoring | ||||
| | | | | ||||
| | | | |
HubSpot's Service Hub offers the customer service software tools that can help a business craft a frictionless experience for its customers. The hub offers ways to streamline and automate the process (like creating a knowledge base or offering chat bots), and to gather customer feedback via pop-up or native forms. It also has improved the interaction tracking feature for clearer analytics.
Our research shows that this plan is on the pricier end of things compared to other service CRM but is the best choice if you'll be using HubSpot for other functions like sales and marketing.
If used to their fullest potential, Service Hub tools can even turn satisfied customers into advocates for your brand who can bring up additional clients, or who can serve as case studies to promote your business. It all pays for itself — in the B2B space, high customer engagement scores are correlated with 50% higher revenue and sales. The three tiers for the Service Hub cost the same as those for the Sales Hub.
- Starter starts at $45 per month with minimum 2 users
- Professional starts at $360 per month with minimum 5 users
- Enterprise starts at $1,200 per month with minimum 10 users
The Service Hub also charges the same one-time fees as the Sales Hub — $250 for Professional setup and $3000 for Enterprise customers.
| Plan | Price | Users | Email support | Phone support | Live chat support | Social media support | |
|---|---|---|---|---|---|---|---|
| | | | | ||||
| Free | Starter | Professional | Enterprise | ||||
| $23 per user per month | $72 per user per month | $120 per user per month | |||||
| Unlimited | Unlimited | Unlimited | Unlimited | ||||
| | | | | ||||
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HubSpot CRM Suite Costs
HubSpot's CRM Suite is its biggest offering. It includes the three hubs — Marketing, Sales, and Service — along with the free HubSpot CRM plan, and charges 25% less than you would pay for all three subscriptions individually.
- Starter tier starts at $45 per month
- Professional tier starts at $1,600 per month
- Enterprise tier starts at $5,000 per month.
Admittedly, once you start adding users and contacts to the basic CRM Suite package, it starts getting complicated – although there aren't any hidden fees. You'll need to pay another $15 per 1,000 additional contacts per month after the first 1,000 under the Starter plan, another $38 per month per 1,000 additional contacts after the first 1,000 under the Professional plan, and another $8 per month per 1,000 additional contacts after the first 10,000 under the Enterprise plan.
In addition, you'll need to pay another $38 per month for each user you add to either the Sales or Service Hubs under the Starter tier — this price rises to $60 per user after the five-user minimum under the Professional tier and reaches $90 per user after the ten-user minimum under the Enterprise tier.
Got all that? The main thing to remember is that prices rise the same way they would under any of the single Hub plans, but at a 25% discount across the board.
Plus, there are a few mandatory one-time onboarding costs that can be hefty if you don't factor them in: The fee for the Professional plan is $4,000, while the Enterprise's onboarding fee is $9,000.
Does HubSpot Have a Free Plan?
Yes, HubSpot does offer a free plan. Users can get a stripped-down version of the HubSpot CRM, along with a selection of the marketing, sales, and service tools that are available from the paid HubSpot hubs. It's a decent toolkit, if not comprehensive, and it's all available indefinitely, for unlimited users, totally free. You can try HubSpot for free at any time.
In fact, our research shows that the HubSpot free plan is an excellent choice for small businesses compared to other small-business focused CRM products, offering lots of features, considering the absent cost.
Here's a few of the core features available from the free platform: Management for contacts and deals; tasks and activities; integrations for Gmail, Outlook, and HubSpot Connect; ticketing support; native and pop-up forms; ad management; reporting dashboards; and email tracking and templates. Free marketing tools include team email, live chat, conversational bots, mobile optimization, and user roles.
As expected with a free plan, you're likely to eventually run up against a must-have feature that you'll need to upgrade to a paid plan to enjoy – whether it's the Marketing Hub's A/B testing abilities, or the Service Hub's customer video hosting and management.
Free plans aren't everything, particularly if your business needs can benefit from the added flexibility and centralization that a paid plan's feature set offers. Here's a quick pricing breakdown of five popular CRM platforms, including HubSpot.
Software developer HubSpot offers its CRM service for free, or more accurately as a “freemium.” Additional integrations with HubSpot's sales and marketing tools will cost you extra. Still, the CRM's free features beat every other free CRM option on the market. With over 48,000 customers across more than 100 countries since its 2006 launch, HubSpot is a force worth reckoning with, at a price that's hard to beat.
- Established: 2006
- HQ: Cambridge, MA, U.S.
- Intuitive interface
- Additional integrations can be expensive
- Available for free
Top CRM Price Comparison
While HubSpot may be one of our top choices for the best CRM software, there are plenty of other options out there that might be a better fit for your particular business. Take a look at some of the competitors below, and match them up against your specific needs to pick the right one.
| Plan | Price | Free Trial | Users | Storage | Rating Based on usability, customization, functionality, pricing, and help and support | Email support | Phone support | Live chat support | Forum suppot | Lead scoring | Custom reports | Try it | ||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| SPONSORED  | BEST OVERALL  |  |  |  | BEST VALUE |  |  |  |  | |||||
| Pipedrive | Zoho CRM | Freshsales Suite | monday | Zoho Bigin | Hubspot | Zendesk | Salesforce Sales Cloud | Less Annoying CRM | Act! | |||||
| Advanced | Professional | Growth | Pro | Express | Free | Sell Growth | Essentials | Plan | Expert | |||||
| 14 days | 15 days | 21 days | 14 days | 15 days | | 14 days | 30 days | 30 days | 14 days | |||||
| Unlimited | Unlimited | Unlimited | Unlimited | 5 | Unlimited | Unlimited | 10 | Unlimited | Based on number of licenses | |||||
| Unlimited | User: 20MB | 2 GB | 100 GB | 1 GB | Unlimited | 5GB per user | File storage: 1GB | 10 GB per user | 6GB | |||||
| 3.9 | 4.6 | 4.5 | 4.3 | 4.3 | 4.2 | 4.0 | 3.8 | 3.7 | 3.2 | |||||
| | | | | | | | | | | |||||
| | 8/5 | | | | | | | | | |||||
| | 8/5 | | | | | | | | | |||||
| | | | | | | | | | | |||||
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Salesforce – Best for sales
Salesforce is the most popular CRM provider in the world, and as you can guess from the name, it specializes in providing some serious power when it comes to sales. You honestly won't find a bigger catalog of features on the market today, and it offers a bunch of data visualization options, so you can see how your business is doing in real time. It is aimed at larger businesses though, as small business will likely be intimidated by the vast interface and the price, which starts at $25 per user per month but gets much more expensive for the later plans.
Pros
- 30-day free trial
- Tailored pricing plans
- Provides sales and service functionality
- Lots of analytics and data provided
Cons
- Lacks basic marketing features
- Limited help and support functionality
- Busy interface can be hard to use
Zendesk – Best for customer service
Starting at only $19 per month, Zendesk represents a great option if you aren't looking to spend thousands on your customer service efforts. Even the most expensive plans hover in the low hundreds, and you still get access to robust reporting, customer support, and security option. Plus, with API access, you have virtually unlimited customizability.
Pros
- Open API for unlimited customizability
- Great security, reporting, and customer support options
- Lots of infrastructure to manage teams
Cons
- No organizational tools like calendar or task manager
- SLA support and surveys not available in cheapest plan
Keap – best for marketing
To be clear, we believe that Hubspot is the best option for marketing, as it provides all the marketing channels you could imagine in an intuitive, easy to use platform. Still, Keap provides a great all-in-one option for marketing and sales combined, at a price that isn't entirely unreasonable — starting at only $79 per month.
Pros
- Free trial available
- Combined sales and marketing functionality
- Allows for omnichannel marketing campaigns
- Allows users to prepare quotes, invoices and accept payment
Cons
- Lack of team infrastructure and customization options
- Limited third-party integrations
- Email marketing features aren't advanced
Next Steps: Getting Started with HubSpot
Overall, HubSpot's prices don't span as far as most popular CRM services. For example, Salesforce's prices range from $25 to over $300 per user per month, compared to HubSpot's higher lows and lower highs ($50 and $180, respectively).
The most impressive aspect of HubSpot pricing for a small business is the free plan, given its all-round functionality. Since it costs nothing, there's nothing to lose giving it a try.
But if you're still not sold, there are plenty of other CRM providers out there. Check out our guide to the best CRM for marketing and the best CRM for small businesses to get started.
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