When anyone's looking through the biggest and best CRM platforms, Hubspot stands out for one eye-opening reason: it offers a plan that's entirely free. But is the free version worth it? What other plans does Hubspot offer?
Hubspot's services can cost from $50 per month per user to more than $180 per month per user. Add in one-time setup and onboarding fees, and a team of ten people might pay somewhere between $500 and $59,400 for an annual plan. It's worth remembering, of course, you can try Hubspot for free, to get a flavor of using the platform.
There's a huge range of Hubspot price points, so this article breaks down every possible Hubspot cost to clarify exactly what you'll be paying for.
After all, it's easy to get confused. In addition to the free and paid plans of its basic CMS, Hubspot offers three “hubs” for marketing, sales, and customer service, each of which is available in three plan tiers. On top of that, there's a Growth Suite that combines all three hubs for a 25% discount, as well as the option to build your own bundle of different hubs, tiers, and add-ons.
Remember, CRM software isn't a one-size-fits-all solution. The most important thing is to understand the costs for your business, with its own unique needs and scale. That's why we recommend using our Simple CRM Quotes Tool to seek comparable prices on CRM software in a few moments.
Here's everything to know about the Hubspot pricing plans.
In This Guide:
- Hubspot Pricing Plans — Hubspot offers multiple services and bundles, with three plan tiers for each.
- Hubspot Cost Per User — Does Hubspot use a per-user pricing scheme? Yes and no.
- Hubspot Marketing Hub Costs— This hub offers an all-in-one inbound marketing software.
- Hubspot Sales Hub Costs — This hub helps sales teams manage deal pipelines.
- Hubspot Service Hub Costs — This hub offers aids in customer service.
- Hubspot Growth Suite Costs — Need to package all three hubs together? Read on.
- Does Hubspot Have a Free Plan? — There certainly is. Here's what you need to know.
- Top 5 CRM Price Comparison — See how Hubspot costs compare to other leading CRM providers.
- Getting Started With Hubspot — Learn how to get the best price for your operation.
- Free option available
- Simple user interface
- Integrates with Gmail and Outlook
- Training is largely online
- Not great for larger companies
- Limited features compared to Salesforce
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|Marketing Hub||Sales Hub||Service Hub||Growth Suite||Compare Plans|
|Starter||$230||$500||$500||$923||Try Hubspot Starter|
|Standout features||-Ad management|
|-Everything in the other Starter services!|
|Professional||$12,600||$9,850||$9,850||$18,400||Try Hubspot Professional|
|Standout features||-Marketing automation|
-Website traffic analytics
-Multiple ticket pipelines
-Video hosting & management
|-Everything in the other Professional services!|
|Enterprise||$44,400||$17,400||$17,400||$59,400||Try Hubspot Enterprise|
|Standout features||-Single sign-on|
-Filtered analytics views
|-Team goal tracking|
|-Team goal tracking|
|-Everything in the other Enterprise services!|
We left Hubspot's main CRM service off the table: It's free to any business for an unlimited number of users, and it serves as the main platform to which businesses can add one or more hubs.
Top Five CRM Pricing Comparison
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|Free trial||30 days||30 days||30 days||30 days||15 days|
|Standard price range||$25/user – $300/user||Free – $50/user – $400/user||$8/user – $20/user||$80/user – $255/user||$12/user – $100/user|
|Custom price plans available||✔||✔||✔||✗||✔|
|Pros||-Wide feature set|
-Robust support & training
|-Quick learning curve|
-Offers core features
-Email marketing in free plan
|-Cheaper than Salesforce|
-Offers core features
|-Integrates great with Microsoft products|
-Offers a wide range of features on par with Salesforce’s feature set
|-24/5 support even for the free plan|
-Offers an AI on par with Salesforce’s Einstein AI
|Cons||-No free plan|
-Basic plan caps data at 612 MB/user
|-Limited mobile optimization under some plans|
-More costly than Salesforce
|-Fewer features than Salesforce across all plans||-More costly than Salesforce|
-No free plan
-Limited API, compared to Salesforce’s open API
|-No data backups in free plan|
-Shorter than average trial period
For more detail on each, see our guide to The Best CRM Software for Small Businesses
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