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When looking through the biggest and best CRM platforms, HubSpot stands out for one eye-opening reason: it offers a plan that's entirely free. But is this free version worth it? And what other plans does HubSpot offer?
HubSpot's services can cost from $50 per month per user to more than $180 per month per user. Add in one-time setup and onboarding fees, and a team of ten people might pay anywhere between $500 and $59,400 for an annual plan. It's worth remembering, of course, that you can try HubSpot for free to get a flavor of using the platform.
There's a huge range of HubSpot price points, so this article breaks down every possible HubSpot cost to clarify exactly what you'll be paying for.
After all, it's easy to get confused. In addition to the free and paid plans for its basic CMS, HubSpot offers three “hubs” for marketing, sales, and customer service, each of which is available in three plan tiers. On top of that, there's a Growth Suite that combines all three hubs for a 25% discount, as well as the option to build your own bundle of different hubs, tiers, and add-ons.
Remember, CRM software isn't a one-size-fits-all solution. The most important thing is to understand the costs for your business, with its own unique needs and scale. That's why we recommend using our Simple CRM Quotes Tool to compile comparable prices on CRM software in just a few moments.
Here's everything you need to know about the pricing plans from HubSpot, which happens to have been named the best place to work in 2020.
Not sure about HubSpot? Check out some of these top HubSpot alternatives, below. Or, scroll on to learn more about HubSpot's pricing plans.
Software developer HubSpot offers its CRM service for free, or more accurately as a “freemium.” Additional integrations with HubSpot's sales and marketing tools will cost you extra. Still, the CRM's free features beat every other free CRM option on the market. With over 48,000 customers across more than 100 countries since its 2006 launch, HubSpot is a force worth reckoning with, at a price that's hard to beat.
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Established: 2006
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HQ: Cambridge, MA, U.S.
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Intuitive interface
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Additional integrations can be expensive
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Available for free
HubSpot Pricing: What do I get?
- Marketing Hub, from $50, includes the tools a business needs to attract customers and convert contacts into leads.
- Sales Hub, from $50, lets a business track every lead interaction and every deal pipeline.
- Service Hub, from $50, allows a business to keep its entire client base happy with fast, smart customer service.
- Growth Suite, from $113, is actually a package of hubs; It includes the Marketing Hub, Service Hub, and Sales Hub, but with a 25% discount applied to all of them.
These Hubs, as well as the Growth Suite, are available in three different tiers: Starter, Professional, and Enterprise. Each tier adds additional features, and comes in at a higher price point. The Growth Suite is the only ongoing discounted bundle that HubSpot offers, but you can still create your own bundle by mixing and matching the hubs and tiers that your team needs.
Comparing all of HubSpot's different plans and tiers can be a little overwhelming. To help give potential customers a clear idea of how much they might be paying for each plan, we've broken down the estimated costs.
Here's a table that logs how much a business with just a ten-person team and 10,000 contacts to manage should expect to pay, covering both one-time setup costs and 12 months' worth of monthly fees. Since all HubSpot plans are billed annually, this should provide a reasonable approximation of what that business might pay in order to get started.
Estimated annual cost and one-time fees (for a ten-person team with 10,000 contacts):
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Starter Pricing |
Starter Standout Features |
Professional Pricing |
Professional Standout Features |
Enterprise Pricing |
Enterprise Standout Features | ||
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Marketing Hub | Sales Hub | Service Hub | Growth Suite | ||||
$230 | $500 | $500 | $923 | ||||
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$12,600 | $9,850 | $9,850 | $18,400 | ||||
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$44,400 | $17,400 | $17,400 | $59,400 | ||||
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We left HubSpot's main CRM service off the table: It's free to any business for an unlimited number of users, and it serves as the main platform to which businesses can add one or more hubs.
HubSpot Cost Per User
Per-user pricing is the norm for CRM software, and HubSpot follows suit: Across most HubSpot plan tiers and bundles, the amount businesses pay per month correlates with how many users are benefiting from the software. This makes sense, as it offers a scalable model that ensures startups with just five or six team members can afford a service which is capable of supporting an operation with hundreds or thousands of employees.
However, there are a few exceptions: For example, the paid plan for the HubSpot CMS platform is available for a flat $300 per month, no matter how many users are on it. The most notable exception is the HubSpot Marketing plan, which charges per 1,000 contacts in a business's database, rather than how many users the business employs.
HubSpot does come with a few set minimums: The Professional tiers charge a minimum of $400 per month, covering up to five users, while the Enterprise tiers charge a minimum of $1,200 per month, covering up to ten users.
In other words, when looking at which HubSpot plan to purchase, a business should consider its number of current employees, as well as how fast it plans to grow in the future.
HubSpot's Marketing Hub offers the tools a business needs to attract visitors, convert them to leads, and close more deals – all while keeping long-time customers happy. It's so robust, in fact, that we consider HubSpot to be the best CRM for marketing available, according to our in-depth research.
The Marketing Hub is available in three tiers: Starter, Professional, and Enterprise. Each of the three tiers offers all the features and abilities of the previous tier, along with a few more features and additional support.
Users can be unlimited at any tier, but the number of contacts to which they can market determines how much each tier costs, with monthly costs updating for each additional 1,000 contacts. Here's a specific breakdown of each plan:
- Starter tier starts at $50 per month for the first 1,000 contacts
- It then increases by $20 per month per additional 1,000 contacts.
- Professional tier starts at $800 per month for the first 1,000 contacts
- It then increases by $50 per month per additional 1,000 contacts.
- Enterprise tier starts at $3,200 per month for the first 10,000 contacts
- It then increases by just $10 per month per additional 1,000 contacts after that.
The Professional and Enterprise tiers also include a one-time onboarding fee: The Professional onboarding costs $3,000, while the Enterprise onboarding costs $6,000.
The Sales Hub helps a business centralize its activities and track each interaction with leads right down to granular details, like learning when a lead has opened an email.
In addition to viewing deals and sales pipelines from their dashboard, Sales Hub users can keep track of their meetings, playbooks, quotes, and conversations. Sales Hub comes in three tiers:
- Starter tier is $50 per user, per month
- Professional tier is $80 per user, per month
- Enterprise tier costs $120 per user, per month.
Each tier starts at a different base number of users: Starter starts at one user for $50 per month; Professional supports up to five users for a starting price of $400 per month; and Enterprise starts at up to ten users for a base of $1,200 per month.
You'll also see a few one-time fees in the higher-paying tiers: Any business starting at the Professional tier will need to pay a one-time $250 fee for a mandatory Quick Start Consultation, or if opting for the Enterprise tier, they'll need to pay a one-time $3,000 fee for onboarding.
HubSpot's Service Hub offers the customer service software tools that can help a business craft a frictionless experience for its customers. The hub offers ways to streamline and automate the process (like creating a knowledge base or offering chat bots), and to gather customer feedback via pop-up or native forms.
If used to their fullest potential, Service Hub tools can even turn satisfied customers into advocates for your brand who can bring up additional clients, or who can serve as case studies to promote your business. It all pays for itself: In the B2B space, high customer engagement scores are correlated with 50% higher revenue and sales. The three tiers for the Service Hub cost the same as those for the Sales Hub.
- Starter is $50 per user, per month
- Professional is $80 per user, per month
- Enterprise is $120 per user, per month.
As with Sales, each tier in the Service Hub plan starts at a different base number of users: Starter starts at one user for $50 per month; Professional starts at up to five users for a base price of $400 per month; and Enterprise supports up to ten users for a starting price of $1,200 per month.
The Service Hub also charges the same one-time fees as the Sales Hub.
HubSpot Growth Suite Costs
Hubspot's Growth Suite is its biggest offering. It includes the three hubs — Marketing, Sales, and Service — along with the free HubSpot CRM plan, and charges 25% less than you would pay for all three subscriptions individually.
- Starter tier starts at $113 per month
- Professional tier starts at $1,200 per month
- Enterprise tier starts at $3,600 per month.
Admittedly, once you start adding users and contacts to the basic Growth Suite package, it starts getting complicated – although there aren't any hidden fees. You'll need to pay another $15 per 1,000 additional contacts per month after the first 1,000 under the Starter plan, another $38 per month per 1,000 additional contacts after the first 1,000 under the Professional plan, and another $8 per month per 1,000 additional contacts after the first 10,000 under the Enterprise plan.
In addition, you'll need to pay another $38 per month for each user you add to either the Sales or Service Hubs under the Starter tier — this price rises to $60 per user after the five-user minimum under the Professional tier, and reaches $90 per user after the ten-user minimum under the Enterprise tier.
Got all that? The main thing to remember is that prices rise the same way they would under any of the single Hub plans, but at a 25% discount across the board.
Plus, there are a few mandatory one-time onboarding costs that can be hefty if you don't factor them in: The fee for the Professional plan is $4,000, while the Enterprise's onboarding fee is $9,000.
Click to expand
Does HubSpot Have a Free Plan?
Yes, HubSpot does offer a free plan. Users can get a stripped-down version of the HubSpot CRM, along with a selection of the marketing, sales, and service tools that are available from the paid HubSpot hubs. It's a decent toolkit, if not comprehensive, and it's all available indefinitely, for unlimited users, totally free. You can try HubSpot free for yourself at any time.
Here's a few of the core features available from the free platform: Management for contacts and deals; tasks and activities; integrations for Gmail, Outlook, and HubSpot Connect; ticketing support; native and pop-up forms; ad management; reporting dashboards; and email tracking and templates. Free marketing tools include team email, live chat, conversational bots, mobile optimization, and user roles.
As expected with a free plan, you're likely to eventually run up against a must-have feature that you'll need to upgrade to a paid plan to enjoy – whether it's the Marketing Hub's A/B testing abilities, or the Service Hub's customer video hosting and management.
Free plans aren't everything, particularly if your business needs can benefit from the added flexibility and centralization that a paid plan's feature set offers. Here's a quick pricing breakdown of five popular CRM platforms, including HubSpot.
Best CRM Software Pricing Comparison
For more detail on each platform, see our guide to The Best CRM Software for Small Businesses
Scroll horizontally to view full table on mobile devices
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Verdict |
Data cap in basic plan |
Email integrations |
Social media integrations |
Marketing campaigns |
API |
Email Support |
Live chat support |
Phone support |
Free Trial Version |
Cheapest paid plan
Price quoted is per user, per month
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Most expensive plan
Price quoted is per user, per month
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BEST FOR SALES 
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Salesforce | HubSpot | Zendesk | Freshworks CRM | Microsoft Dynamics | Zoho CRM | SugarCRM | Apptivo | Sendinblue | amoCRM | ||||
A market leading CRM for good reason and a great all-rounder – with tailored pricing plans available, it should always be considered first. | A strong CRM system with an attractive free tier and great marketing features | An inexpensive, simple CRM tool that offers the best service features available | A highly intuitive CRM that is packed with plenty of features and even has a free plan option | A robust CRM platform that embeds brilliantly with Microsoft products | Flexible, friendly and effective, Zoho also starts at low price plans and has a great free trial | A great all-round CRM with a great, easy to understand dashboard | Stripped-down, but a solid CRM platform | A decent choice for email marketing that falls behind in some other areas | Intuitive and simple, amoCRM is a CRM suite that impresses | ||||
612MB/user | 5 documents | Unlimited | Unlimited | 10GB + 5GB/20 users | 1GB base + 512MB/user | 150GB/user | 3GB/user | Unlimited | 200MB/user | ||||
Open | Limited | Open | Open | Limited | Limited | Open | Limited | Open | Open | ||||
$25 | $50 | $89 | $29 | $80+ | $12 | $40 | $8 | $25 | $15 | ||||
$300 | $1,200 | $149 | $79 | $255 | $100 | $150 | $20 | $POA | $45 |
Next Steps: Getting Started With HubSpot
Still, HubSpot and the other top CRM companies all have something to offer any business, small or large. The best next step when comparing them is to contact the companies themselves for a custom quote – and thanks to Tech.co's quick one-minute quotes form, that's easier than ever. Click below to start finding the best CRM platform for your business needs.
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