Hubspot Pricing – How Much Does Hubspot Cost?

Hubspot Pricing: What do I get?

• Marketing Hub, from $50, includes the tools a business needs to attract customers and convert contacts into leads.
• Sales Hub, from $50, lets a business track every lead interaction and every deal pipeline.
• Service Hub, from $50, allows a business to keep its entire client base happy with fast, smart customer service.
• Growth Suite, from $113, is actually a package of hubs; It includes the Marketing Hub, Service Hub, and Sales Hub, but with a 25% discount applied to all of them.

These Hubs, as well as the Growth Suite, are available in three different tiers: Starter, Professional, and Enterprise. Each tier adds additional features, and comes in at a higher price point. The Growth Suite is the only ongoing discounted bundle that Hubspot offers, but you can still create your own bundle by mixing and matching the hubs and tiers that your team needs.

Comparing all of Hubspot's different plans and tiers can be a little overwhelming. To help give potential customers a clear idea of how much they might be paying for each plan, we've broken down the estimated costs.

Here's a table that logs how much a business with just a ten-person team and 10,000 contacts to manage should expect to pay, covering both one-time setup costs and 12 months' worth of monthly fees. Since all Hubspot plans are billed annually, this should provide a reasonable approximation of what that business might pay in order to get started.

Estimated annual cost and one-time fees (for a ten-person team with 10,000 contacts):

Hubspot Cost Per User

Per-user pricing is the norm for CRM software, and Hubspot follows suit: Across most Hubspot plan tiers and bundles, the amount businesses pay per month correlates with how many users are benefiting from the software. This makes sense, as it offers a scalable model that ensures startups with just five or six team members can afford a service which is capable of supporting an operation with hundreds or thousands of employees.

However, there are a few exceptions: For example, the paid plan for the HubSpot CMS platform is available for a flat $300 per month, no matter how many users are on it. The most notable exception is the Hubspot Marketing plan, which charges per 1,000 contacts in a business's database, rather than how many users the business employs.

Hubspot does come with a few set minimums: The Professional tiers charge a minimum of $400 per month, covering up to five users, while the Enterprise tiers charge a minimum of $1,200 per month, covering up to ten users.

In other words, when looking at which Hubspot plan to purchase, a business should consider its number of current employees, as well as how fast it plans to grow in the future.

Hubspot Marketing Hub Costs

Hubspot's Marketing Hub offers the tools a business needs to attract visitors, convert them to leads, and close more deals – all while keeping long-time customers happy.

The Marketing Hub is available in three tiers: Starter, Professional, and Enterprise. Each of the three tiers offers all the features and abilities of the previous tier, along with a few more features and additional support.

Users can be unlimited at any tier, but the number of contacts to which they can market determines how much each tier costs, with monthly costs updating for each additional 1,000 contacts. Here's a specific breakdown of each plan:

• Starter tier starts at $50 per month for the first 1,000 contacts
  • It then increases by $20 per month per additional 1,000 contacts.
• Professional tier starts at $800 per month for the first 1,000 contacts
  • It then increases by $50 per month per additional 1,000 contacts.
• Enterprise tier starts at $3,200 per month for the first 10,000 contacts
  • It then increases by just $10 per month per additional 1,000 contacts after that.

The Professional and Enterprise tiers also include a one-time onboarding fee: The Professional onboarding costs $3,000, while the Enterprise onboarding costs $6,000.

Hubspot Sales Hub Costs

The Sales Hub helps a business centralize its activities and track each interaction with leads right down to granular details, like learning when a lead has opened an email.

In addition to viewing deals and sales pipelines from their dashboard, Sales Hub users can keep track of their meetings, playbooks, quotes, and conversations. Sales Hub comes in three tiers:

• Starter tier is $50 per user, per month
• Professional tier is $80 per user, per month
• Enterprise tier costs $120 per user, per month.

Each tier starts at a different base number of users: Starter starts at one user for $50 per month; Professional supports up to five users for a starting price of $400 per month; and Enterprise starts at up to ten users for a base of $1,200 per month.

You'll also see a few one-time fees in the higher-paying tiers: Any business starting at the Professional tier will need to pay a one-time $250 fee for a mandatory Quick Start Consultation, or if opting for the Enterprise tier, they'll need to pay a one-time $3,000 fee for onboarding.

Hubspot Service Hub Costs

Hubspot's Service Hub offers the customer service software tools that can help a business craft a frictionless experience for its customers. The hub offers ways to streamline and automate the process (like creating a knowledge base or offering chat bots), and to gather customer feedback via pop-up or native forms.

If used to their fullest potential, Service Hub tools can even turn satisfied customers into advocates for your brand who can bring up additional clients, or who can serve as case studies to promote your business. It all pays for itself: In the B2B space, high customer engagement scores are correlated with 50% higher revenue and sales. The three tiers for the Service Hub cost the same as those for the Sales Hub.

• Starter is $50 per user, per month
• Professional is $80 per user, per month
• Enterprise is $120 per user, per month. 

As with Sales, each tier in the Service Hub plan starts at a different base number of users: Starter starts at one user for $50 per month; Professional starts at up to five users for a base price of $400 per month; and Enterprise supports up to ten users for a starting price of $1,200 per month.

The Service Hub also charges the same one-time fees as the Sales Hub.

Hubspot Growth Suite Costs

Hubspot's Growth Suite is its biggest offering. It includes the three hubs — Marketing, Sales, and Service — along with the free Hubspot CRM plan, and charges 25% less than you would pay for all three subscriptions individually.

• Starter tier starts at $113 per month
• Professional tier starts at $1,200 per month
• Enterprise tier starts at $3,600 per month.

Admittedly, once you start adding users and contacts to the basic Growth Suite package, it starts getting complicated – although there aren't any hidden fees. You'll need to pay another $15 per 1,000 additional contacts per month after the first 1,000 under the Starter plan, another $38 per month per 1,000 additional contacts after the first 1,000 under the Professional plan, and another $8 per month per 1,000 additional contacts after the first 10,000 under the Enterprise plan.

In addition, you'll need to pay another $38 per month for each user you add to either the Sales or Service Hubs under the Starter tier — this price rises to $60 per user after the five-user minimum under the Professional tier, and reaches $90 per user after the ten-user minimum under the Enterprise tier.

Got all that? The main thing to remember is that prices rise the same way they would under any of the single Hub plans, but at a 25% discount across the board.

Plus, there are a few mandatory one-time onboarding costs that can be hefty if you don't factor them in: The fee for the Professional plan is $4,000, while the Enterprise's onboarding fee is $9,000.

Does Hubspot Have a Free Plan?

Yes, Hubspot does offer a free plan. Users can get a stripped-down version of the Hubspot CRM, along with a selection of the marketing, sales, and service tools that are available from the paid Hubspot hubs. It's a decent toolkit, if not comprehensive, and it's all available indefinitely, for unlimited users, totally free. You can try Hubspot free for yourself at any time.