When looking through the biggest and best CRM platforms, Hubspot stands out for one eye-opening reason: it offers a plan that's entirely free. But is this free version worth it? And what other plans does Hubspot offer?
Hubspot's services can cost from $50 per month per user to more than $180 per month per user. Add in one-time setup and onboarding fees, and a team of ten people might pay anywhere between $500 and $59,400 for an annual plan. It's worth remembering, of course, that you can try Hubspot for free to get a flavor of using the platform.
There's a huge range of Hubspot price points, so this article breaks down every possible Hubspot cost to clarify exactly what you'll be paying for.
After all, it's easy to get confused. In addition to the free and paid plans for its basic CMS, Hubspot offers three “hubs” for marketing, sales, and customer service, each of which is available in three plan tiers. On top of that, there's a Growth Suite that combines all three hubs for a 25% discount, as well as the option to build your own bundle of different hubs, tiers, and add-ons.
Remember, CRM software isn't a one-size-fits-all solution. The most important thing is to understand the costs for your business, with its own unique needs and scale. That's why we recommend using our Simple CRM Quotes Tool to compile comparable prices on CRM software in just a few moments.
Here's everything you need to know about the pricing plans from Hubspot, which happens to have been named the best place to work in 2020.
In This Guide:
- Hubspot Pricing Plans — Hubspot offers multiple services and bundles, with three plan tiers for each.
- Hubspot Cost Per User — Does Hubspot use a per-user pricing scheme? Yes and no.
- Hubspot Marketing Hub Costs— This hub offers all-in-one inbound marketing software.
- Hubspot Sales Hub Costs — This hub helps sales teams manage deal pipelines.
- Hubspot Service Hub Costs — This hub offers assistance with customer service.
- Hubspot Growth Suite Costs — Need to package all three hubs together? Read on.
- Does Hubspot Have a Free Plan? — It certainly does. Here's what you need to know.
- Top 5 CRM Price Comparison — See how Hubspot costs compare to other leading CRM providers.
- Getting Started With Hubspot — Learn how to get the best price for your operation.
- Free option available
- Simple user interface
- Integrates with Gmail and Outlook
- Training is largely online
- Not great for larger companies
- Limited features compared to Salesforce
Scroll to view on mobile
|Standout features||-Ad management|
|-Everything in the other Starter services!|
|Professional||$12,600||$9,850||$9,850||$18,400||Try Hubspot Professional|
|Standout features||-Marketing automation|
-Website traffic analytics
-Multiple ticket pipelines
-Video hosting & management
|-Everything in the other Professional services!|
|Enterprise||$44,400||$17,400||$17,400||$59,400||Try Hubspot Enterprise|
|Standout features||-Single sign-on|
-Filtered analytics views
|-Team goal tracking|
|-Team goal tracking|
|-Everything in the other Enterprise services!|
We left Hubspot's main CRM service off the table: It's free to any business for an unlimited number of users, and it serves as the main platform to which businesses can add one or more hubs.
Click to expand
Here's a few of the core features available from the free platform: Management for contacts and deals; tasks and activities; integrations for Gmail, Outlook, and Hubspot Connect; ticketing support; native and pop-up forms; ad management; reporting dashboards; and email tracking and templates. Free marketing tools include team email, live chat, conversational bots, mobile optimization, and user roles.
As expected with a free plan, you're likely to eventually run up against a must-have feature that you'll need to upgrade to a paid plan to enjoy – whether it's the Marketing Hub's A/B testing abilities, or the Service Hub's customer video hosting and management.
Free plans aren't everything, particularly if your business needs can benefit from the added flexibility and centralization that a paid plan's feature set offers. Here's a quick pricing breakdown of five popular CRM platforms, including Hubspot.
Top Five CRM Pricing Comparison
Scroll horizontally to view full table on mobile devices
|Free trial||30 days||30 days||30 days||30 days||15 days|
|Standard price range||$25/user – $300/user||Free – $50/user – $400/user||$8/user – $20/user||$80/user – $255/user||$12/user – $100/user|
|Custom price plans available||✔||✔||✔||✗||✔|
|Pros||-Wide feature set|
-Robust support & training
|-Quick learning curve|
-Offers core features
-Email marketing in free plan
|-Cheaper than Salesforce|
-Offers core features
|-Integrates great with Microsoft products|
-Offers a wide range of features on par with Salesforce’s feature set
|-24/5 support even for the free plan|
-Offers an AI on par with Salesforce’s Einstein AI
|Cons||-No free plan|
-Basic plan caps data at 612 MB/user
|-Limited mobile optimization under some plans|
-More costly than Salesforce
|-Fewer features than Salesforce across all plans||-More costly than Salesforce|
-No free plan
-Limited API, compared to Salesforce’s open API
|-No data backups in free plan|
-Shorter than average trial period
For more detail on each platform, see our guide to The Best CRM Software for Small Businesses
Next Steps: Getting Started With Hubspot
Still, Hubspot and the other top CRM companies all have something to offer any business, small or large. The best next step when comparing them is to contact the companies themselves for a custom quote – and thanks to Tech.co's quick one-minute quotes form, that's easier than ever. Click below to start finding the best CRM platform for your business needs.
Tech.co is reader-supported. By clicking to compare, you’ll receive quotes from various suppliers, tailored to the needs of your business. If you enter into a contract with a provider, we may receive a payment for the introduction. This helps Tech.co to provide free advice and reviews. It carries no additional cost to you, and doesn’t affect our editorial independence.