Hope Horner is CEO and founder of Lemonlight, a company that produces and distributes branded video content at scale. Hope is a three-time entrepreneur who has been featured in Inc., KABC, Extra, and other publications highlighting her successes in the Silicon Beach community over the past decade.

 

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Entrepreneurs Need to Harness the Power of Video

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Video catches your eye. Period. In fact, 80 percent of consumers believe it’s important for brands to have videos showing how services or products work. So, while many startups still rely on display ads, creating a video can help your startup stand out amongst the…