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GoTo Connect is a VoIP platform created by business communication and IT support provider GoTo. Although we wouldn’t consider it the very best cloud phone system we’ve ever reviewed, our research found that it’s still a capable platform that provides access to a wide range of third-party integrations, automated call center features, and customizable reporting tools.
One of the major downsides of GoTo Connect, however, is the price. The starting price of $26 per user, per month is pretty high for an industry with competitive options like Google Voice and Zoom Phone available for only $10 per user, per month. Plus, most advanced integrations, reporting, and AI tools are reserved for the more expensive plans, so it could be even more expensive in the long run.
In this review, you’ll learn about the pricing, features, and competitors for GoTo Connect, so you can find a VoIP solution that fits your particular business needs.
Pros
- Excellent 24-hour support service, minimizing downtime
- Uncomplicated product range, meaning no hidden costs or paid add-ons
- Lots of features for the price point, which is lower than 8x8 and Vonage's top-tier plans
Cons
- Setting up is quite complicated, so you won't be able to get started quickly
- No free trial, so you can't test the software before you buy it
- Users often complain about performance and connectivity issues
GoTo Connect: Quick Fact File
It’s always important to understand the basics before you get to the nitty gritty details, which is why we’ve outlined some quick facts about GoTo Connect to help you get a clear picture of what you’re working with.
- Pricing: GoTo Connect pricing starts at $26/user/month, which is definitely above average compared to other VoIP providers.
- International calling: GoTo Connect offers free international calling to 50+ countries in all paid plans.
- Team communication: Users get complete access to GoTo Meeting video conferencing platform and team messaging functionality with all paid plans.
- Integrations: GoTo Connect offers many third-party integrations, including with Google, Microsoft, Slack, and more, but advanced CRM integrations are only available in the Connect CX plan ($34/user/month).
- Customer support: You’ll be able to get help any time of day, with GoTo Connect providing 24/7 customer support over the phone for all paid plans.
Intuitive interface
For starters, GoTo Connect offers an intuitive interface that isn’t hard to manage, even for beginners of VoIP technology. As you can see from the screenshot below, all the functionality is housed directly in the sidebar, with video, calling, and messaging all easily navigable for users.
It’s not just internal communication, either. GoTo Connect also allows you to access your Agent tab, so you can speak with external clients or customers that are in need of support.
GoTo Connect makes setting and customizing meetings easy and intuitive for users. Source: GoTo
Call features
When it comes to the primary functionality of GoTo Connect — that is, actually making calls — it impresses with a huge catalog of helpful features. In fact, according to the GoTo Connect website, you’ll find more than 100 features that can improve your business communication system.
For example, GoTo Connect allows you to configure your entire call flow system with a drag-and-drop visual dial plan editor, so you can fully customize your entire communication platform.
GoTo Connect makes setting and customizing meetings easy and intuitive for users. Source: GoTo
Team communication
In 2024, VoIP systems are for a lot more than just making phone calls. In fact, GoTo Connect is equipped with some excellent team communication tools that can help you not only stay in touch with clients, but also keep your staff on the same page, no matter where they are based.
Between the built-in video conferencing functionality with GoTo Meeting and the team messaging platform similar to the likes of Slack, you’ll be able to host meetings, discuss strategy, and generally ensure that your team is communication effectively, even if you have a large remote workforce at your business.
GoTo Connects offers team communication tools beyond calling to keep your team in touch. Source: GoTo
GoTo MarketPlace
Arguably one of the most valuable features of any business software is the app library, which for GoTo products is called the GoTo MarketPlace. This allows users to download and integration certain applications, like Slack and Microsoft Teams, so they can operate alongside and within the GoTo Connect platform.
More specifically, GoTo Connect offers 40 different third-party integrations through the GoTo MarketPlace, including Google, Zendesk, Zoho, and serval others. It’s worth noting, however, that CRM integrations are only available on GoTo Connect if you pay for the Connect CX plan, which costs $34 per user, per month. You won’t be able to integrate CRMs with the simple Phone System plan.
The GoTo MarketPlace offers a wide range of third-party integrations to improve the platform for your team. Source: GoTo
Security & compliance
GoTo Connect is one of the best VoIP solutions in our research for security and compliance, offering robust protocols that will protect your data from being compromised. The Meeting Lock feature, for example, allows you to keep participants in a waiting room before they enter, so only the host decides who has access. GoTo Connect also offers risk-based authentication, which analyzes potentially risky behavior and asks users for additional credentials to log in.
In fact, it’s so impressive that it offers substantial compliance certifications including GDPR, CCPA, and HIPAA.
GoTo Connect Pricing
GoTo Connect offers three different pricing plans with different features that can help you manage your team communication needs. Here’s how much each of the three plans costs:
- Phone System – $26 per user, per month
- Connect CX – $34 per user, per month
- Contact Center – $80 per user, per month
These plans are aptly named, with the Phone System plan not offering much beyond basic phone system functionality and the Connect CX adding customer functionality like surveys, shared inboxes, and social media integrations. The Contact Center adds features for, you guessed it, contact center functionality, like intelligent call routing and priority management.
In terms of value, GoTo Connect is definitely on the more expensive end of the spectrum. After all, options like Google Voice and Zoom Phone start at only $10 per user, per month, so what constitutes the higher price?
Well, for starters, GoTo Connect is a far more robust VoIP solution. It offers unlimited international calling to 50+ countries in all paid plans, as well as access to features like auto attendants, ring groups, voicemail to email, and other advanced tools, which neither of those budget options provides. In fact, you’ll have to pay $30 per user, per month to get access to all that with Google Voice, so you could actually save money by opting for GoTo, providing you need these features.
Check out our dedicated VoIP costs guide to learn more
Price | Users | Unlimited calls in US | Team messaging | Video conferencing | 24/7 support | Call recording | Analytics | Email integration | CRM integration | Contact center features | ||
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Phone System | Connect CX | Contact Centre | ||||||||||
$26/user/month | $34/user/month | $80/user/month | ||||||||||
Unlimited | Unlimited | Unlimited | ||||||||||
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250 participants | 250 participants | 250 participants | ||||||||||
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Who Is GoTo Connect Best For?
We’ve provided a lot of information about GoTo Connect, including how much it costs and what kind of functionality you can expect from the platform. Still, understanding exactly how that translates for your business can go a long way, which is why we always want to provide some insight into who this VoIP solution is actually for.
Given the higher price tag combined with the vast functionality, GoTo Connect is a great VoIP solution for established businesses that are planning to scale into a full-on call center at some point. Smaller businesses may have a hard time with the lack of a free trial or budget starter plans, but long term, GoTo Connect can be a valuable tool, particularly with the bevy of AI features for streamlining and automating some operations.
Multinational companies can also feel comfortable getting set up with GoTo Connect, given the free international calling to 50+ countries available across all paid plans. This will enable more your team to communicate internationally without having to worry about the additional cost, provided your nations are covered.
GoTo Connect Alternatives
GoTo Connect is a solid choice when it comes to VoIP solutions, but it certainly isn’t the only option out there. In fact, we’ve done a lot of research on the top VoIP providers to help you find a solution that is a good fit for your business.
For smaller businesses that need more affordable options, Zoom Phone and Google Voice are a clear choice. They offer low-cost plans that start at only $10 per user, per month that still provide a lot of VoIP functionality. In the long run, though, these options can get more affordable, as they rarely offer unlimited calling for free.
If GoTo Connect features just aren’t vibing with you, but you want something similar, RingCentral is one of our top choices. Our research found it to be one of the easiest VoIP platforms to use, even for beginners, while still offering vast functionality through third-party integrations, 24/7 support, and unlimited domestic calling. Plus, the prices are a tad more affordable, starting at $20 per user, per month. On top of that, RingCentral offers a lot more AI features, including AI transcription and closed captioning, as well as real-time AI notes for calls.
Price from The typical lowest starting price. The lowest price available for your business will depend on your needs. | Best For | Pros | Cons | Free Trial | Users | ||
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GoTo Connect | 8×8 | RingCentral | Vonage | Ooma | Nextiva | ||
Managing large volumes of inbound calls | Security | Integrations | Customer service industries, due to impressive training features | Overall customer experience. Also great for retailers, due to strong inbound and outbound communication tools. | Professional services | ||
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| Lots of excellent features, especially in the advanced plans which offer call recording and voicemail to text. | ||
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| Some users state that the initial set up can be pretty time consuming. | ||
Free demo only | 30 days | 15 days | 14 days | None | 30 days | ||
Unlimited |
| Unlimited (discounts for 50+ users) | Unlimited | Unlimited | Unlimited |
We take our hands-on testing and impartial analysis seriously, so you can have complete confidence that we're giving you the clearest, most useful recommendations.
After conducting an initial exploration to identify the most relevant, popular, and established business phone platforms on the market, we assessed ten of the top VoIP systems across 78 areas of investigation.
Based on years of market research, product testing, and user needs analysis, we've established a VoIP system testing methodology that scores each product in seven main categories of investigation and 16 subcategories. This covers everything from the features and security options available to the product's value for money and customer score, as well as much more.
Our main testing categories for VoIP phone systems are:
- Customer Score: the feedback and ratings given by customers who have used a particular VoIP system, as well as the wider reputation a VoIP software holds.
- Cost: the pricing structure associated with the VoIP service, including factors such as monthly subscription fees, domestic and international call rates, setup fees, hardware costs, and extra costs like add-on features or services.
- Features: the functionalities and capabilities offered by the VoIP service, including basic features such as call forwarding, and voicemail, as well as more advanced features like auto-attendant, conference calling, and interactive voice response (IVR).
- External Connections: the VoIP service's ability to connect and integrate with external systems or devices. This can include compatibility with existing phone systems, mobile devices, or other third-party software.
- Customer Support: the assistance and resources provided by the VoIP service provider to customers, including online resources, knowledge bases, and access to customer support representatives and AI chatbots.
- Security Options: Security options refer to the measures and features implemented by the VoIP service to ensure the confidentiality, integrity, and protection of voice communications and data.
- Scalability: the ability of the VoIP service to accommodate the growth and changing needs of an organization, including its capacity to handle a growing number of users, support multiple locations or offices, and scale up or down.
When it comes to calculating a product's final score, not all testing areas are weighted evenly, as we know some aspects matter more to our readers than others, which are merely "nice to have." After hundreds of hours, our process is complete, and the results should ensure you can find the best solution for your needs.
Verdict: Is GoTo Connect Worth It?
GoTo Connect is definitely a good choice when it comes to your option for VoIP solution. The vast selection of third-party integrations, unlimited international calling for 50+ countries, and the scalability of different pricing plans with CRM and contact center functionality available make it a clear choice for businesses that can afford the higher price tag for some advanced functionality. Simply put, GoTo Connect provides a lot of VoIP benefits for businesses.
If the high price tag is too much, though, or if you just aren’t finding the right features to go with your particular business, have no fear. Tech.co has down a lot of research on VoIP technology, so you can make an educated decision. Check out our guide to other top VoIP providers to find one that works for you.
Our content is funded in part by commercial partnerships, at no extra cost to you and without impact to our editorial impartiality. Click to Learn More