Our research shows that HubSpot is the best email marketing platform for templates, offering a massive selection of options on top of an already rock-solid solution for attracting and retaining customers.
Email templates can be incredibly helpful for anyone creating an email marketing campaign. While you might have the passion to make an email campaign, you may not have the time or talent to design a campaign from scratch.
Here's how many templates are available on the top email marketing providers:
In this article, you'll learn about the templates offered by the top email marketing providers, as well as the benefits of using them, the value of choosing an email marketing provider over a one-off downloaded template, and how you can get started today.
10 Best Email Marketing Templates
Now, if you're looking for a wide range of unique, compelling templates, an email provider is the first place to start. We've assembled some of the best below, so you can begin your email marketing journey will all the right information.
We've put 80+ hours of research into finding the best tried and tested email templates from across the email marketing industry and have identified your ten best options below. Here are the best email marketing providers for templates:
- HubSpot – best for large businesses
- Campaigner – best for customization
- Omnisend – best for ecommerce automation
- Sendinblue – best all-in-one marketing solution
- Zoho Campaigns – best overall value for money
- Moosend – best pure email marketing solution
- Mailchimp – best for ecommerce
- MailerLite – best for analytical features
- Constant Contact – best for small businesses
- GetResponse – best value for basic functionality
Best for large businesses
HubSpot is a mammoth when it comes to marketing, and your decision to go with them should reflect that commitment, as it's definitely not just for email. You'll be getting a huge, all-in-one platform designed to help you attract customers in more ways than you can count. Even better, it offers more than a thousand templates, so you'll have a lot to choose from. Simply put, if you're looking for a hub for all your marketing needs – and have the money to pay for one – HubSpot is your best option.
Check out our HubSpot review for more information
Some of HubSpot's pricing plans allow for email marketing, and they vary dramatically. The Starter plan costs only $18 per month for 1,000 contacts, with the price increasing for more contacts. You'll get basic functionality as well as up to 10 email automations to speed up your overall process.
Beyond that, HubSpot offers two larger business-facing plans, Professional and Enterprise, which cost $800 per month and $3,600 per month respectively, so you should really only experiment with these plans if you need advanced features and additional marketing features.
HubSpot does offer a free marketing tools plan, which allows for up to 2,000 emails per month. Other than that, it's quite basic, acting as more of an extended free trial than a viable plan for the average business.
Best for customization
With more than 900 unique and professional templates, Campaigner gives HubSpot a run for its money as the top email marketing platform for templates. In fact, given its excellent customization features, a case could be made that Campaigner is better for certain types of businesses. Unfortunately, the high starting price will deter many, which is why Campaigner fell to the second spot.
There's no way around it; Campaigner is pretty expensive. Granted, HubSpot's more expensive plans really get up there, but Campaigner's starting plan costs $59 per month, more than three times the cost of HubSpot's comparable options.
On top of that, the more expensive plans are nothing to scoff at either, with the Essential plan costing $179 per month, and the Advanced plan costing a $649 per month.
Best for ecommerce automation
No, Omnisend doesn't have the most templates on this list, with a mere 24 compared to the hundreds you get with other templates. Still, they look great and you don't need that many when you're offering robust automation features for ecommerce businesses. Even better, all those features and templates are available at the lowest price point, which is very affordable compared to other options on this list.
As we mentioned, Omnisend is on the more affordable side, particularly for how much it offers. The Standard plan comes in at only $16 per month for 6,000 emails per month, while the Pro plan costs $59 per month and allows for unlimited emails. Both plans allow for a maximum of 500 contacts.
Omnisend also offers a free forever plan, but it's a bit limited particularly for larger businesses. You'll only be allowed 250 contacts and 500 emails per month, but it's a good way to start out for cheap before committing to a paid plan.
Best all-in-one marketing platform
If you're looking for an all-around marketing platform that does email and other channels well, Sendinblue could be your best bet. Yes, it only offers 60 templates, but the platform represents an affordable and robust tool that can help businesses retain and attract customers across text, social, and other marketing channels.
Sendinblue is a tad more expensive than the lower cost options on this list, but it still offers a very reasonable set of pricing plans, particularly for what you get.
The Starter plan comes in at $25 per month for unlimited contacts and 20,000 emails per month. After that, the Business plan costs $65 per month, which unlocks automation features, advanced analytics, and phone support.
Finally, Sendinblue does offer a free forever plan that also allows for unlimited contacts, but you'll only get 300 emails per day, so you are limited. You also still get access to all Sendinblue templates at this plan, so that's a big plus.
Best value for the money
If you're looking for great value when it comes to email marketing software, Zoho Campaigns is it. The unique pricing model allows you to pay either based on the number of emails you send or the number of subscribers you have, so you don't pay for anything you don't need. You'll also get access to the more than 240 email templates offered, as well as seamless integrations with the rest of the Zoho family of apps.
Zoho Campaigns Pricing
Zoho Campaigns offers two different pricing plans that are easily some of the most affordable on this list. The Standard plan costs only $3 per month, allowing for 500 contacts and unlimited emails, which is nothing if not extremely competitive in the space.
After that, the Professional plan only costs $4.50 per month for the same number of contacts and emails, but it does unlock advanced features like segmentation, contact scoring, and additional users.
To add to the value of Zoho Campaigns, the platform also offers a surprisingly solid free plan, allowing for up to 2,00 contacts and 6,000 emails per month.
Best pure email marketing platform
There are a lot of email marketing platform on this list that do a lot more than email marketing. But not Moosend, which is easily the best option for those looking to stick to email marketing and that's it. You'll get a great analytics platform to go along with it and more than 75 good-looking, easy to use templates for your campaigns. But remember, there is no social or CRM integration at all, so don't even think about branching out.
Moosend pricing is pretty cut and dry, with only one pricing plan for users to choose from. The Pro plan costs only $9 per month, making it an excellent value option if you only need email marketing, as you can send unlimited emails with this plan. The price will increase if you want more than 500 contacts, though, with the price topping out at $5,840 per month for up to a million contacts.
There is no free plan for Moosend, but you can take advantage of the 30-day free trial if you want to test it before you commit.
Best for ecommerce
Whether it's for templates or any email marketing feature, Mailchimp is the go-to option across the board. This incredibly popular, easy to use platform puts a lot of power in your hands at a great price, allowing three users on the cheapest plan.
Plus, you'll gain access to more than 100 templates, and each one is stylishly designed to attract and retain customers for your business.
Mailchimp offers four different pricing plans: Free, Essentials, Standard, and Premium.
With the Free plan, you only get access to a small selection of basic templates, but they will be more than enough to get you started. They do come with a Mailchimp footer at the bottom though, so make sure you don't mind the branding hit from the get-go.
With the Essentials plan, which costs $13 per month, you'll get access to Mailchimp's more than 100 pre-built templates, removing the Mailchimp footer and allowing you to fully brand your emails. Plus, if you opt for the Standard ($20 per month) or Premium ($350 per month) plans, you'll gain access to custom-coded templates, which allow you to further tailor your emails to your customers.
Best for analytical features
You can't get better at email marketing without the right analytics, and MailerLite provides that in spades. Between multi-variable A/B testing and the unlimited email count on its cheapest plan, MailerLite is a great email marketing option, although it doesn't offer anything outside that. And you've got more than 100 templates to work with, so you've got that going for you as well.
MailerLite offers two different pricing plans, both of which are definitely competitive in the industry. The Growing Business plan costs only $9 per month for three users, 1,000 contacts, and unlimited emails. The Advanced plan adds a bit more for $19 per month, including social integrations, unlimited users, and a discount on Google Workspace.
MailerLite does offer a free plan, but it is a bit limited, allowing for only 1,200 emails per month – each of which will prominently display the MailerLite logo. Additionally, you'll only get access to 25+ email templates, so you might want to opt for the paid plan if you're trying to attract more customers.
Best for small businesses
Constant Contact is more than just email marketing. It offers a wide range of integrations – most notably social media – that allow you to make a fully comprehensive campaign aimed at all your potential customers. Plus, being held back by email limits is not a great way to start off your marketing campaign, and Constant Contact gets that – which is why they offer unlimited emails across all plans. And with more than 200 templates, you'll be set up for success right away.
Constant Contact Pricing
Constant Contact offers two pricing plans: Core and Plus.
The cost of both of these pricing plans is based on the number of contacts you hope to send emails to, billed monthly. Both give you access to the 200+ email templates in Constant Contact's library, so there's no worries there.
The Core plan costs $9.99 per month and allows up to three users across the platform and offers a wide range of basic features to get you started on your next campaign. The Plus plan costs $45 per month and allows up to ten users across the platform and adds some advanced features like ecommerce and automation.
Constant Contact does not offer a free plan, but you can take advantage of the 60-day free trial before making a decision to buy.
Best value for basic functionality
There are definitely no bells and whistles on this email marketing platform, with GetResponse earning the title of most vanilla software on this list. Still, it comes with more than 150 templates and honestly knocks the basics out of the park for email marketing, so you don't need a lot of flair, GetResponse could be your best option.
GetResponse offers three different pricing plans, all of which allow for 1,000 contacts, but you can always pay to get more.
The Email Marketing plan costs only $19 per month and allows you to send unlimited emails to your contacts. The Marketing Automation plan costs $59 per month and, as you can guess, adds automation features to free up your team. Finally, the Ecommerce Marketing plan costs $119 per month and unlocks transactional emails and other ecommerce-facing features.
GetResponse also offers a good free plan, allowing for 2,500 emails per month to up to 500 contacts. Other than, it's pretty basic, even for this already basic platform, so it should be used as a way to test out the platform for larger businesses that will almost certainly require a paid plan.
How to Create an Email Marketing Campaign
While templates can help you design your emails aesthetically, that's just one step in the email marketing process. There are a few things to do before and after.
- Know who you're talking to. No email campaign will appeal to everyone, so you need to know the audience that is most likely going to be drawn in by your subject line or email.
- Know your objective. Just blindly sending out emails won't get you very far. You need to know the purpose of each email, whether it's a promo code or a big news update.
- Create your campaign. Obviously the biggest and most involved step. From the perfect subject line to the cleanest images, there's a lot involved in making a good email, but a template can be just what you need.
- Test emails. Make sure your emails work on every platform, desktop, Android, and iOS devices.
- Gather data. Use email marketing analytics data to see what worked, what didn't, and how you can improve.
Do Email Marketing Templates work?
With an average return on investment of $42 per dollar spent, it's safe to say that email marketing is an undeniably important avenue, and using email templates is a big part of that equation. These templates provide a comprehensively organized option right out of the gate, so you can focus on the content rather than the design.
Another reason to opt for email templates is that the usage of images is one of the most important aspects of a well-received email. In fact, emails that contain visual content have 650% more engagement than all-text emails, which alone is enough of a reason to take advantage of email marketing templates. For more statistics about the value of images in your email templates, check out our visual content marketing statistics guide.
Finally, using an email template ensures that you have the ability to effectively test your strategy down the road. You can easily switch out calls-to-action, subject lines, and general content without having to think too hard or do too much work.
Free Templates vs Email Marketing Software
You may have arrived on this article in the hope of finding free email templates to download and export directly into your own campaign. However, we're here to inform you that it's infinitely easier, more effective, and generally a better idea to opt for email marketing software.
For one, email marketing software is designed to make your next campaign shine. Depending on your provider, you can often get helpful analytics and simple contact information, all in addition to a massive catalog of professional templates for your email.
While you might assume that this kind of innovative software will cost you an arm and a leg, the reality is that many email marketing platforms offer their services for free, including access to the wide range of templates.
Simply put, do yourself a favor and try out one of these email marketing software providers before trying to tackle the mammoth task of email marketing on your own.
How Did We Test the Best Email Marketing Tools?
After conducting an initial exploration to identify the most relevant, popular, and established tools in the market, we put them through their paces with hands-on testing to see their real strengths and weaknesses. In this case, we put six email marketing platforms to the test across 168 areas of investigation.
Based on years of market and user needs research, we've established an email marketing software testing methodology that scores each product in seven main categories of investigation and 37 subcategories; this covers everything from available content tools and template design to value for money, ease of use, and much more.
Our main testing categories for email marketing software are:
Content and Functionality Tools: the features and tools provided by an email marketing provider to create, format, and enhance email content. It includes A/B testing functionality, segmentation, and tracking capabilities.
Marketing Tools: the additional features and functionalities offered by an email marketing provider to support marketing strategies and goals, including landing page builders, lead capture forms, customer segmentation, CRM integration, and social media integration.
Design: the visual appearance and layout of email templates and campaigns provided by the email marketing provider. It includes aspects such as customizable templates and branding options.
Value for Money: the balance between the cost of an email marketing provider's services and the benefits they offer. It considers factors such as pricing plans, subscription models, available features, and deliverability rates.
Customer Score: the external customer opinions as to their satisfaction with the product; the feedback and ratings given by customers who have used a particular email marketing platform. It also explores the market poisiton and reputation an email makreting provider holds.
Help and Support: the assistance and resources available to users when they encounter issues or need guidance while using an email marketing provider. This can include documentation, tutorials, knowledge bases, email or chat support, and phone assistance.
Ease of Use: how user-friendly and intuitive an email marketing provider's platform is for users with varying levels of technical expertise. It assesses the simplicity of the interface, ease of creating and managing email campaigns, and overall user experience.
When it comes to calculating a product's final score, not all testing areas are weighted evenly, as we know some aspects matter more to our readers than others, which are just "nice to have." After hundreds of hours, our process is complete, and the results should ensure you can find the best solution for your needs.
At Tech.co, we have a number of full time in-house researchers, who re-run this testing process regularly, to ensure our results remain reflective of the present day.
Verdict: What is the best email marketing provider for templates?
You've taken on a lot of information about email templates by now and making the right decision should be easier than ever. Feel free to check out our best email marketing platforms guide for more information about picking the right option for your business.
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