Social media management tools can cost anywhere from $10 to $600 per month, depending on the features, users, and platforms you need access to for your social media strategy.
Breaking through the noise on social media can seem like a truly impossible task. With billions – yes, billions with a “b” – of users across platforms like Facebook, Twitter, and Instagram, your only hope of getting noticed is consistency, engagement, and unique content. That's where social media management tools come in handy.
These tools allow you to truly tap into the massive potential that social media provides businesses. You can manage multiple accounts from one location, schedule posts in advance, engage with users online, and analyze your strategy to notably improve your impact. But how much is all this going to cost?
We've done 80+ hours of in-depth research to help you answer that exact question. We've analyzed pricing packages, feature offerings, and available platforms to give you the most comprehensive look at exactly how much social media management tools cost.
And if you're ready to get started, use our product selector tool below to find the right software for your business.
How much do social media management tools cost?
We'll be the first to admit that a range of $10 to $600 per month is pretty massive. However, there are quite a few factors to consider before making a decision on the right social media management tool for you and your business.
First and foremost, the actual cost of plans factors in substantially, as you can imagine. After that, restrictions like the amount of posts you can publish and schedule in advance, the number of users each platform allows you to have per license, and the number of social media accounts you can manage will raise or lower the cost be quite a bit.
Simply put, the cost of social media management tools really depends on what you're looking for. From basic monitoring to in-depth analytics, the price will reflect the robustness of the tool you end up utilizing.
Regardless of what you're looking for in a social media management service, don't be afraid to shell out the big bucks for features you think would benefit your particular company. It can be tempting to go with the cheapest option to save money, but when it comes to social media management services pricing, you absolutely get what you pay for.
If you're looking for some details about what the best social media management tools cost, you're in luck, as we've laid out pricing plans, features, and other metrics to help you decide.
- Hootsuite – best for publishing social media posts
- Sprout Social – best for providing customer service
- Sendible – best for affordable listening tools
- HubSpot – best for large businesses
- Loomly – best for managing multiple profiles
- Zoho Social – best value for money
- CoSchedule – best for collaboration
- Constant Contact – best for small business marketing
- Buffer – best for flexible pricing
Does this platform offer a free plan?
Does this platform allow you to post as much as you like without imposing monthly limits?
Is there an extension that allows you to use the software through a browser?
Facebook, Twitter, Instagram, LinkedIn
Does this platform support management on all four social media networks?
What other platforms are supported by this platform?
Best for publishing social media posts
Best for providing customer service
Best for affordable listening tools
Best for large businesses
Best for managing multiple social profiles
Best value for money
Best for collaboration
Best for small business marketing
Best for flexible pricing
$25 per month
$99 per user per month
$25 per month
$800 per month
$25 per month
$10 per month
$29 per user per month
$20 per month
$12 per month
Pinterest, Tumblr, YouTube
Pinterest, Reddit, YouTube
Pinterest, Tumblr, YouTube
Pinterest, TikTok, YouTube
Hootsuite is our top-rated social media management tool due to its robust publishing features. In fact, Hootsuite offers more publishing features than any provider on this list. It also offers unmatched listening, engagement, and analytical tools, which can really improve your strategy.
As far as pricing is concerned, Hootsuite is admittedly on the expensive side, but the feature catalog more than makes up for it. Hootsuite also offers a great free plan, but features are understandably limited, so it's worth shelling out a few bucks for the added functionality.
Much like Hootsuite, Sprout Social offers a whole bunch of publishing features, along with listening, engagement, and analytical tools. Where it stands out is that Sprout Social offers automated messages to customers, making it the perfect platform to use for customer service online.
As far as pricing goes though, Sprout Social is expensive – there are no two ways about it. With the cheapest price at $99 per month and no free plan, you are going to need to watch your budget before committing to this one. Still, if you want to use social media for customer support, Sprout Social is certainly worth the cost.
Affordability cannot be overstated when it comes to social media management tools, and Sendible's third place position reflects its reasonably priced feature offerings. For one, you'll get access to 12 accounts on its lowest pricing tier – the most of any provider on this list. You'll also get robust listening tools with this plan, so you can really save some money.
Sendible is one of the few options that has a posting limit, at between 100 and 300 posts per day. Admittedly, that's more than enough wiggle room for most, but if you're looking to post a lot, Sendible could put a damper on your strategy.
To be fair, HubSpot is a substantial outlier when it comes to the pricing of social media management tools, but we promise, it's for a good reason. The social media management portion of HubSpot is nestled within its full-on marketing platform, which is why the price is so high.
If you're a big company looking to revamp your entire marketing strategy, we cannot recommend HubSpot enough. It's comprehensive, thorough, and highly-rated, no matter how you look at it. Still, $800 per month will scare off most people checking out this list, so only consider it if you actually need all that firepower.
Most companies would be happy to only post on the big four social media platforms (Facebook, Twitter, Instagram, and LinkedIn). However, if you really want to get out there, Loomly offers the widest array of social media platforms to post on, including TikTok and Snapchat. Additionally, you'll get access to lots of accounts, with even the lowest tier plan offering ten.
From a pricing standpoint, Loomly hovers right over the middle ground, with reasonably priced lower plans and kind of expensive higher plans. This means you'll really have to look into what you need before making a decision.
While Hootsuite may be our top-rated social media management tool, Zoho Social represents the best value for money on this list, thanks to its robust feature offerings at such a low price. With unlimited posting, strong engagement features, and simple setup, you'll be able to really improve your strategy without breaking the bank.
The low pricing options for Zoho are the best value specifically, but they are missing some advanced features, such as a content library or an image editor. Still, at only $25 per month for three users and seven accounts, you can't beat this deal when it comes to social media management tools.
How many individuals can access your account
How many emails can be sent within a month
$10 per month
$25 per month
$37.50 per month
$200 per month
$300 per month
If you're hoping to turn your social media strategy into a group effort, CoSchedule is your best option. This platform is built from the ground up for collaboration, so you can discuss strategy with all team members before getting anything online. Plus, with cool features like send time optimization, you can truly improve your impact on your customers.
As far as pricing goes, CoSchedule is quite affordable. You get social media management tools, as well as a collaboration hub for your team that can post directly to WordPress. You do miss out on listening features, which could be a dealbreaker, but overall CoSchedule is great value.
Much like HubSpot, Constant Contact is about more than just social media management. This platform also houses email marketing features, which will allow you to reach customers in a whole different way. The price can get pretty high based on your email contact list, though, so make sure you can afford it before you decide.
From a social media management standpoint, Constant Contact is solid, but does fall short in some key areas. It offers no listening features, no team features, and a small number of social accounts to manage. Still, if you're looking for email marketing with a little social media on the side, Constant Contact can help.
Flexible pricing is the name of the game for Buffer. With plans broken up into different sections, so you only pay for what you need, you can really get the most out of the platform at a reasonable price.
Still, Buffer is lacking in some pretty significant spots feature-wise. Listening and engagement tools, for example, are completely missing, and the posting limits are stricter than most of the other providers on this list. It does have a great free plan to get started though, which makes it perfect for individuals and smaller business looking to test the waters of social media management.
What affects social media management pricing?
Once you know exactly what you're looking for, understanding the cost will be a whole lot easier. There are a number of important factors that go into the cost of each service on this list. They're all designed to be catered to your specific needs, with a wide range of price points for every added feature or extra platform. There are some free plans, but the biggest factors that will affect your total cost are likely to be the platforms and features you choose.
While social media management tools offer a wide range of helpful features, the core feature of all of them is the ability to post and schedule content through your accounts. However, each tool is different in terms of how many posts you're allowed to schedule, which is valuable information when it comes to choosing your provider.
Some tools, like Hootsuite and Sprout Social, offer unlimited posting with their free plans, which gives you unlimited control in terms of how often you'd like to post. Remember, though – less is often more on social media, so don't post every minute of every day just because you can.
Other tools, like Sendible and Buffer, have strict limits on how often you're allowed to post. If you're hoping to really inject some juice into your social strategy with a whole lot of posting, these tools could hinder your ability to really stretch your legs.
Posting is obviously a significant metric when it comes to deciding on a social media management tool, but if you're hoping to really branch out your strategy, you'll have to consider the number of accounts you'll get access to as well.
In most cases, these platforms will allow you to manage multiple accounts across multiple platforms, so you can coordinate your strategy no matter where you decide to post. Low tier plans typically allow for between one and five accounts, while high tier plans allow for access to as many as 300.
You don't have to improve your social media strategy on your own. That is, of course, as long as you sign up for a social media management tool that allows for multiple users. Most low tier plans only allow for a single user, so you won't have any backup when it comes to what you post.
If you want more people involved in using the platform, make sure you sign up for a plan that allows for multiple users. This will allow for a bit of collaboration, and won't cause any problems with handing off login information within your organization.
Social media management service features are just as varied as their prices, which means you'll have to decide exactly what you're trying to accomplish on social media before you make your choice. Most services provide some combination of marketing, monitoring, and analytics, and the cost of the service will reflect what you need.
For example, if you're only interested in finding a social media service that will monitor your activity, the price will be decidedly lower. However, if you're interested in a full-service digital marketing overhaul that includes scheduling, improving long-term strategy, and comprehensive analytics, you're going to need to dig a little deeper into your budget to make it happen.
As we mentioned before, you'll get what you pay for. Don't expect to go viral with only minimal investment!
Click to expand
Social Media Platforms
Because Facebook is undeniably the most popular social media platform, most users believe it provides the biggest social media impact. However, it shouldn't be the only platform you consider. Each social media platform has its own unique user base, as various demographics gravitate towards various social media features. Plus, certain industries naturally fit better with certain platforms – for example, wedding suppliers will have more luck with Pinterest or Instagram than LinkedIn.
Most digital marketing companies that offer social media management services are primed and prepped to manage accounts from a wide range of platforms, including Twitter, Instagram, Pinterest, and LinkedIn, among others. However, your ambition will cost you.
If you're looking for a social media management service that is all-inclusive in regards to the number of platforms, the price is going to be understandably higher. Some services have specific add-on options if you want to branch out, while others exclusively deal with a particular platform, meaning you'll have to shop around separately to find services for other platforms.
Social Media Management Services vs Tools
There's a big difference between social media management services and social media management tools, and the price can change dramatically from one to the other.
Social media management tools are designed for do-it-yourself users that don't want to spend a lot of money. They have the features you need to schedule posts, view analytics, and engage followers, but you don't get a lot of expert insight into how you can truly improve your strategy. Examples of social media management tools include Hootsuite and Sprout Social.
Social media management services, on the other hand, are more hands off from the user perspective. These teams or freelancers will come in and help you come up with content, retool your strategy, and notably improve your social media performance. Examples of social media management services include Hibu and Boostability.
As you can imagine, the rates for these freelance social media managers are a bit more expensive – often in the $2,000 range – but the benefits can be substantial, particularly if you don't really know what you're doing on social media in the first place.
Free Social Media Management Tools
While most of the plans listed in this article cost money, there are a few options out there that are available for free. Hootsuite, Zoho Social, and Buffer all offer free plans on their platform, allowing you to improve your social strategy without paying a cent.
However, it is worth noting that these free plans are quite limited. They either only allow you to monitor a single account, lack significant engagement tools, or don't allow for any analytics.
Simply put, these free plans are glorified free trials that give you a taste of what the software can do, but won't really allow you to significantly build out your social strategy in a meaningful way. Still, if you're looking to dip your toes in the water, or simply use a social media management tool for your personal accounts, these free options can definitely help.
As our top-rated social media management tool, Hootsuite offers its paid users a lot, but also features a robust free plan that can actually help you get a lot done. It allows for one user to manage three social media accounts, and to post up to 30 posts a day.
Admittedly, that's not really enough for a business to make an impact, but it can absolutely get you started. After all, 30 posts a day for free is nothing to scoff at. Still, compared to the paid plans, the free plan lacks notable analytics, engagement, and listening features, so you'll really need the upgrade to break through the noise.
– Extensive publishing, engagement, analytical and listening features
– Great free plan
– Unlimited scheduling across all plans
– Listening features are an add-on
– No phone or email for customer service
– Listening and analytic features cost more
According to our research, Zoho Social is the best value for money when it comes to social media management tools, and that's largely due to its robust free plan. It gives one user the ability to manage seven social media accounts, and share unlimited posts.
Zoho Social works a bit different than others though. Those seven accounts have to be from different social media platforms – namely Facebook, Twitter, Instagram, and LinkedIn, in addition to a Facebook Group page and a LinkedIn company page. You'll also miss out on a few features, so make sure you don't need advanced options before forgoing the cost.
– Affordable for wide functionality
– Offers a free plan
– Extensive organizational/team features
– Not great for larger businesses
– No phone or live chat customer support
– No image editor or content library
We'll be the first to admit that Buffer isn't great for larger businesses that want to retool their whole brand, but it's a stellar option for small businesses and individuals thanks to its flexible pricing and solid free plan. You'll be able to grant one user access to three social media accounts, and up to 10 posts per day.
Advanced features is where Buffer really loses out though, and that's extra true in its free plan. Listening and engagement specifically will take a hit, as this plan doesn't offer that kind of functionality. Still, if you're just looking for something to help you get posting, Buffer's simple interface is perfect.
– Good range of publishing and analytical features
– Offer a Free plan
– Pay-for-what-you-use pricing model
– Lacks advanced Publishing features
– No Engagement or Listening features
– Limited organizational/team features
– Impose scheduling limits
Verdict – Is social media management worth the cost?
In so many words, absolutely. While free options are available, paid plans for social media management tools offer a wide range of additional features, like engagement, listening, and analytics, so you can truly gain insights into your next campaign. Plus, with more accounts, more users, and more posts, you'll be able to break through the noise of social media with some solid and consistent content.
Social media platforms like Facebook, Twitter, Instagram, and LinkedIn offer a great way to communicate with your customers, all while increasing brand awareness and sales. Subsequently, using a social media management tool can seriously help you use social media to its fullest potential.
According to our research, Hootsuite is the best available social media management tool, while Zoho Social is the best value for your money. While each offers a great free plan, the reality is that the paid plans are infinitely more robust, and offer the tools to really make an impact on social media.
Tech.co is reader-supported. Using Tech.co's comparison form, you can receive quotes from various suppliers, tailored to the needs of your business. If you enter into a contract with a provider, we may receive a payment for the introduction. Equally, if you make a purchase through the links on our site, we may earn a commission from the retailers of the products we have reviewed. This helps Tech.co to provide free advice and reviews. It carries no additional cost to you, and doesn’t affect our editorial independence.