Here Are the 17 Detroit Startups You Need to Know About

Whether you are looking for a carpooling alternative to Uber or a modern calendar platform to change the way you schedule meetings, Detroit has a startup for you. And thanks to Detroit Startup Week, you’ll be able to see what the city’s most successful startups are up to in-person. They are looking for investors; they are searching for customers; and they hope to make an impression on the Michigan city before the end of the week.

For five days, entrepreneurs, investors, founders and industry giant will attend conferences, fireside chats and networking events to further improve the local ecosystem in Detroit. Notable speakers include Bill Ford (Ford Motors), Jamie Dimon (JPMorgan Chase & Co.) and Mike Duggan (Mayor of Detroit). Plus, with the excitement of a full week of startup-focused engagement, there will entrepreneurialism in the air in the Motor City.

We took a look at some of the Detroit startups that are garnering a lot of attention, as well as ones that have gained a significant amount of funding. All of these Detroit startups are poised to make a mark in their respective industries. Be sure to check them out below:

Check Out These Detroit Startups On Their Websites

Stik $414K – SPLT (Seed): SPLT is an enterprise-first carpooling platform that connects employees within organizations to share their commute, saving time and money. Photo: Flickr / jonbgem

Ambassador $2.35M – Ambassador (Series A): This startup tracks and manages referral, partner & affiliate programs with ease. Photo: Flickr / Michael Kappel


Lunar Labs

Quikly $570K – Quikly (Series B): Quikly is a marketing platform helping retailers and brands drive traffic and sales over a short period of time. Photo: Flickr / David Erickson

UpTo $670K – UpTo (Series A): UpTo is a modern calendar platform that transforms the way individuals and organizations view, share and interact with the future. Photo: Flickr / Dafne Cholet

Castle $2M – Castle (Seed): Castle manages rental homes for landlords using automation and on-demand labor. Photo: Flickr / Mathieu Cheviron

SPLT:   $414K – SPLT (Seed): SPLT is an enterprise-first carpooling platform that connects employees within organizations to share their commute, saving time and money. Photo: Flickr / jonbgem

Elegus Technologies $100K – Elegus Technologies (Convertible Note): Elegus Technologies provides bulletproof nanotechnology enabling safer, longer-lasting batteries. Photo: Flickr / Razor512


ChalkFly Undisclosed – ChalkFly (Seed): Chalkfly is a startup company that sells office and school supplies directly to consumers, businesses and teachers. Photo: Flickr / Nancy Hoang

Grand Circus

Banza $1.3M – Banza (Seed): This startup is a producer of chickpea pasta. Photo: Flickr / James

Passage $540K – Passage (Venture): Passage powers ticketing and payments both online and at-the-door for specialty events. Photo: Flickr / Patrick Down

Benzinga $1.5M – Benzinga (Venture): Benzinga is a financial news and analysis service providing timely, actionable insights for investors. Photo: Flickr / Sam Valadi

GoGarden $16K – GoGarden (Venture): Go Garden is a new and innovative social relationship manager (SRM) that gives users the power to more effectively manage and grow the important contacts. Photo: Flickr / iinduuu

Jaunt $65M – Jaunt (Series C): Jaunt is the leading provider of premium cinematic VR experiences. Photo: Flickr / Kylie_Jaxxon


This article is part of a Startup Week content series brought to you by CHASE for BUSINESS. Startup Week is celebration of entrepreneurs in cities around the globe.CHASE for BUSINESS is everything a business needs in one place, from expert advice to valuable products and services. Find business news, stories, insights and expert tips all in one place at

Photo: Flickr / Mike Boening Photography

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Written by:
Conor is the Lead Writer for For the last six years, he’s covered everything from tech news and product reviews to digital marketing trends and business tech innovations. He's written guest posts for the likes of Forbes, Chase, WeWork, and many others, covering tech trends, business resources, and everything in between. He's also participated in events for SXSW, Tech in Motion, and General Assembly, to name a few. He also cannot pronounce the word "colloquially" correctly. You can email Conor at
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