5 Effective Tips for a User-Friendly Business Website

Admit it: it’s frustrating how you’ve set up a website for years without reaping good results for your business. But have you ever wondered, for one second, how successful websites manage to get viral followership? It’s simply because their websites are valuable and highly user-friendly. And that’s what makes all the difference.

The truth is: a highly responsive and user-friendly website can help you generate leads and sales conversion for strengthening your business.

If this is what you desire from your website, these 5 hacks will help you achieve it.

1. Speed Up Your Website

When I first started my blog, I was very ecstatic about it. I wanted everybody to know about the greatest thing that had just happened to my professional career.

A few days later, after making sure that I’d added some plugins, created my pages and made some posts, I sent the URL to some of my blogger friends for a quick review. Here’s what one of them said:

“You’ve got nice posts on your website, and a nice design. However, your pages load very slowly. You don’t want to send people away because of that.”

According to Kissmetrics, nearly half of web users expect a site to load in two seconds or less, and they tend to leave once if it isn’t loaded within three seconds. Your aim is to drive traffic to your website, not away from it.

Carry out a website speed test online via tools like Pingdom or the Firefox browser plugin, Page Speed, and if you find your website takes more than 3 seconds to load, you need to fix it immediately.

2. Post Quality Content

What happens if you go to a neighborhood store for some toiletries but they’re not in stock? You wouldn’t take the option of going home, right? You’ll simply move on to other shops until you can get the stuff you need.

This is what happens when people visit your website and they can’t get the information they’re looking for. They’ve got no reason to stay on, so they move on to other websites – your competitors’. And you lose valuable customers every time this happens!

Producing quality content enhances your brand, and makes people want to do business with you over and over again.

3. Use Beautiful Designs

And who says people don’t judge a book by its cover? An appealing website adds credibility to your business brand, as much as quality content does. If your site looks crappy, the impression is that you don’t spend enough money and time to improve your business. And you’ll be considered unserious.

Again, the more mobile-friendly your website is, the better the customer experience. If users can’t fill out a simple form, make successful downloads, or pay for services straight from their mobile devices, it is farewell!

Get an expert to design your website or simply end your obsession with those free themes and inferior plugins. Go premium!

4. Pay Attention to Metrics

Your metrics tells you everything about how users behave with your website. It reveals how much traffic you have and where they come from, your bounce rate, conversion rate and the most visited pages.

With this customer insight, you can identify the key areas which need improvement. You’ll also be able to focus on best strategies that can increase sales and boost your business. To do this, make Google Analytics your friend. It’s free.

5. Get Social

Social media is a good way to improve your website’s user experience, no doubt. In addition to the traditional marketing channels, it presents a compelling way of grabbing the attention of your audience with the intention of increasing your ROI.

Your website should give users the opportunity to share valuable business information on a number of social media platforms. This is the quickest and cheapest way to reach out to prospective customers.

So, these rules aren’t difficult to follow, are they? They’re proven, and can get you ahead of the competition in a jiffy. Just roll up your sleeves and get working.

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Written by:
I am a digital nomad - traveling and helping small businesses implement effective content marketing strategies.
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