Digital marketing is a constantly shifting process. With the rise and implementation of innovative technologies, digital marketing has been getting better on a daily basis. However, with all these changes, modern businesses are constantly trying to keep up with the shifting medium for attracting potential customers.
If you want to stay ahead of the pack when it comes to digital marketing, you need to make well-informed predictions. Check out these five predictions for the future of digital marketing that businesses should expect in the near future:
Customized Websites for Unique Customers
Customization has become an integral part of quality marketing. Soon, website owners will setup their pages in a way that will be specifically tailored to particular users. These fully personalized websites may completely change how people interact with the internet.
These websites will be monitoring several factors about a visitor, like the previous web pages a visitor has been to, cookies, and time spent on such pages. All these factors will be used to make the visitor find the exact thing he/she is looking for. Websites such as Facebook, YouTube, and Google are already using personalization, so this prediction isn't too far off.
Current digital marketing costs are fairly low compared to other forms of traditional marketing like TV ads, which can cost you several thousand dollars if you're lucky. But with social media platforms like Facebook, Pinterest, and Twitter, digital marketing costs are closer to free than anything else.
All this is set to change in the future as more and more business are beginning to embrace the concept of digital marketing. A big percentage of millennials, around 84 percent, claim that they don’t trust traditional advertising and this may be the shift businesses need to turn to digital marketing, which will ultimately drive up the costs.
Most online digital marketing platforms have embraced video ads to increase the efficacy of online advertising campaigns. This trend will likely increase as video is expected to completely dominate the marketing world in a few short years.
While video has become an integral part of marketing strategies across the country, the future is going to be a video paradise, filled with moving advertisements that are interactive, short, and incredibly entertaining.
Location Based Marketing
The rise of location based advertising has been an exciting ride for startups. Almost every app that is downloaded asks for location permissions and this for a noble reason. Many more business and brands are beginning to improve the power of their advertising efforts and location focused campaigns are next on the list.
Future digital marketing is going to certainly turn to be location based as technology improves and allows companies to use beacons to really engage their customers on the go.
The number of people using smartphones to purchase and engage has increased tremendously over the past few years. Digital marketers, in their quest to reach as many people as possible, will craft ways of specifically targeting users of these devices. From mobile optimization to on-the-go apps designed for mobile, the smartphone revolution will hit digital marketing more than any other field.