The difference between a beginner Internet marketer and a proficient one is, on the one hand, in experience, and on the other hand, in the tools they use. And while experience can only be obtained through continuous work and study of the market, tools are what you can get right now. Here are some with which you should start.
1. Google Alerts
Good old Google Alerts may look unassuming, but it is still one of the best tools for tracing the mentions of your or your competitor’s brand name. RSS may not be as popular as it has been several years ago, but it is nonetheless a simple, reliable and completely free way of keeping track of developments in your industry, and with careful choice of keywords you can gain a lot of insights from this simple tool.
2. DA Checker
Whether you want to check the results of your latest advertising campaign or decide if this or that website is worth cooperating with, knowing the resource’s authority is always extremely helpful. Domain Authority Checker is exactly what it says on the tin – it determines the strength of a website’s presence in the Internet and, unlike many of its analogues, can be used completely free of charge.
3. Website Grader
Do you want to get a fast and reliable review of how strong the SEO of your website is? Then go no further, as Website Grader is one of the most popular and straightforward instruments available in this area of marketing.
Social media may be a major power in modern marketing, and their importance seems to be on the rise. Unfortunately, managing all your social media accounts, updating them, reviewing what others are saying and so on tends to eat up inordinate amounts of your time that you could use for more productive purposes. Hootsuite is a free tool that allows you to comfortably manage all your social media accounts, speeds up the process of posting and lets you review everything from a single interface.
5. Phrase Builder
Phrase Builder may look a bit ugly, but it is truly indispensable when you need a plenty of related keyword ideas and don’t have time to think them up ‘manually’. You simply define certain input criteria, and the tool will generate the list of keywords and phrases.
UberSuggest is one of the most popular tools used by PPC marketers, and for a good reason. In many respects, it is similar to other suggestion tools, but there are a few differences, such as foreign language support and a lot of small details that add up to better and more flexible functionality.
7. Five Second Test
It is often said that what a user sees within five seconds after visiting your site defines whether he is going to stay or leave. Five Second Test allows you to check how much your website is attuned to this idea: it shows you what the visitor sees, what he is likely to miss and what he is likely to remember.
Using these tools won’t turn you into a pro in a blink of an eye, but it will certainly increase your effectiveness as an online marketer – and quickly!