Late last week TechCrunch reported that Apple had made an interesting move to acquire Boise, Idaho based book startup BookLamp. The location of acquisition paired with the fact that Apple is buying a startup in the literature market are both causes to pay close attention; Apple seldom moves to buy smaller tech companies, but when they do it’s usually a smart move.
One of Apple’s recent acquisitions was to buy Beats Audio, by Dr. Dre, for $3 billion – that’s right – billion with a ‘B'. Granted, Apple tends to remain very secretive when they do acquire a company so all the details surrounding BookLamp are still forming.
What we do know, according to the TechCrunch post, is that Apple spent anywhere between $10 and $15 million for BookLamp. Tech Cocktail has been working with the local Boise community for a few years now, so we're excited to stay on this story and keep you up-to-date as it continues to unfold, so stay tuned.