Last October, we covered Bellabeat‘s Shell as one of the essential tools that expecting mothers need to know about and use during their pregnancy. Today, Bellabeat has debuted the LEAF, smart jewelry that will allow women to monitor their stress, sleep, activity, and reproductive health. Combined with a mobile app, the LEAF aims to provide women with the personal data they need to make their health decisions.
The LEAF is the latest product from Bellabeat, a company that's created an entire collection of health trackers and smart devices targeted at women (particularly mothers and those on the track to motherhood). Similar to other health trackers and wearables currently on the market, the LEAF and the LEAF app work together to give women data on their personal health. More specifically, the LEAF monitors a women's menstrual cycle by tracking expected days and providing other information based on a woman's activity, sleep, and stress levels.
“Bellabeat’s LEAF is designed to appeal to the fashion-conscious female who wants to monitor her lifestyle and health without compromising her style,” said Bellabeat cofounder and CCO Urška Sršen, in a statement. “This feminine piece of nature-inspired smart jewelry seamlessly integrates into women’s busy lives, giving them the tools to stay healthy 24 hours a day, 7 days a week.”
Bellabeat's LEAF can be work as a necklace, bracelet, or clip, and is made out of American ash wood with a hypoallergenic stainless steel clip. It comes with a 6-month battery life and a replaceable battery is available for $119 (for the standard edition) or $250 (for the black edition).
Bellabeat graduated from Y Combinator back in March of 2014. The company has raised funding from several investors including SV Angel, Universal, Crunchfund, Cherubic VC, Promus Ventures, Nicolas Berggruen, Justin Kan, Michael Seibel, Paul Buchheit, Tom Fallows, and Adrian Aoun.