January 27, 2013
Big advertising agencies should be scared of startup ZoomTilt, and for good reason. You see, switched on marketing executives around the world are wondering why production costs are so inflated when it comes time to shoot their next commercial, why their agencies always push for television when the cut-through just doesn't seem to be there, and why the creative is limited to the same small team behind the last campaign.
I can request a logo design with 99designs, and get back 50 alternatives for $200. If I offer $400, I watch the design variations multiply.
Why can't brands do the same for video?
This is where ZoomTilt comes in.
How it works
Big brands brief ZoomTilt, and they send out the project to their exclusive database of professional filmmakers. Filmmakers submit pitches, and the best gets made into the web video or series for your next digital campaign. The beautiful part is that, if it tests well, you are one step away from a national rollout as a traditional TV commercial.
The truth is that hi-res cameras, high-quality mics, and professional video editing software are all relatively inexpensive. This fact puts aspiring and professional filmmakers on a level playing field with all the large studios and production houses – so why are you paying an inflated price and limiting your access to creative talent?
There are a million filmmakers out there who would love to create an ad, a short movie, or an entire series for your brand. They are dying to have big brands like Nike, Apple, and Coca-Cola on their resume. So my advice to marketing directors worldwide is: why not see what the world has to offer, and see what ZoomTilt can do for you?
ZoomTilt was a showcased startup at our Tech Cocktail Boston mixer.
Guest author Chris Joannou is a serial entrepreneur with businesses in everything from tech to tequila. He runs two of Melbourne’s largest online business and startup networks – the Melbourne Internet Business Group and Startup Grind Melbourne, in addition to DreamPushers.com, which showcases startups and visionaries. Outside of tech, he runs an innovative, private-label food and beverage business that primarily imports for the retail and food service markets within the Asia-Pacific. Follow him on Twitter @dreampushers.
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