Bre Pettis: Recognize the Importance of Obsession

Co-founder and CEO of MakerBot Bre Pettis talked today at Tech Cocktail Celebrate about the power of obsession and how to use it to reach your goal. When he first started making 3D printers, the challenge to build a proper product was tough, but he refused to give up until it was perfect.

“I didn’t realize how important obsession was,” says Pettis. “Set yourself the challenge of making something every day or every week and power through it.”

That initial obsession brought Pettis and his team to build 20 MakerBots for their initial launch. They thought it would take two months to sell them; they all sold out instantly.

His obsession has also driven him to not only turn $75,000 of initial funding into $8 million in revenue, but also to extend the function of MakerBot beyond simple creation. It has become a platform where people are exercising creativity, building prosthetic limbs, and bettering the world in any way they can.

“I sold everything I owned. I didn’t pay rent one month and got away with it so I could buy robot parts,” says Pettis. “It’s such an early adopter market, and we only succeeded because we refused to die.”

Pettis wants everybody to get a MakerBot and share in his obsession for one main reason: it changes the way you think about the world. Even if you think you’re not a creative individual or a maker, you can still enjoy how it shifts your perspective on life.

Create your own solutions to problems, upload your schematics online, and tweak other ideas to fit your flair. If you want to go even further, buy their new digitizer and scan your own objects for custom schematics; it’s like the washer/dryer combination of MakerBot products.

“Always remember that if you’re not obsessed with your product, don’t do it,” advises Pettis. “Kill it, chalk it up, and move on to the next big thing.”

Bre Pettis

Read more articles about Tech Cocktail Celebrate

Did you find this article helpful? Click on one of the following buttons
We're so happy you liked! Get more delivered to your inbox just like it.

We're sorry this article didn't help you today – we welcome feedback, so if there's any way you feel we could improve our content, please email us at

Written by:
Will is a Senior Writer with Tech.Co, based out of America's Finest City: San Diego. He covers all territory West of the Mississippi river, digging deep for awesome local entrepreneurs, companies, and ideas. He's the resident Android junkie and will be happy to tell you why you should switch to the OS. When he's off the clock, Will focuses his literary talent on the art of creative writing...or you might find him surfing in Ocean Beach. Follow Will on Twitter @WJS1988
Explore More See all news
Back to top
close Building a Website? We've tested and rated Wix as the best website builder you can choose – try it yourself for free Try Wix today