Brand blogs are one of the best ways for companies to connect with their customers and industry. Virtually every company has a brand blog, and those who don’t should seriously consider getting one soon. Brand blogs are used to share stories that are not only related to their products, but that will interest their user base.
Tech companies use their blogs to respond to tech news and trends. Everyone knows how enthusiastic tech people are and a good tech company blog will engage with their user base. But people don't always think to check company blogs in the first place.
Many are already familiar with a handful of great company blogs – like that of Buffer. But here are some other tech company blogs that you might not be reading but you should.
Differential is a product development service. Keeping in line with their branding of steering companies throughout the development process, the Differential blog has post series that invite users to follow the process of their projects. Their articles about business and startup culture are also the right balance between entertaining think pieces and tech news updates.
Trello is a project management app that has gained a lot of traction in the past year. Their blog reflects the development of their success; while many of the posts are focused on Trello itself, there are also posts about startup culture and growth strategies. Their “Trello Tips” page is an especially useful resource for users looking to learn more about the product.
Thundertech is a integrated marketing company, and their blog engages with both tech and marketing topics. Their posts are conversational, many of them opinion pieces. Reading through the blog is like asking a friend what their thoughts are on the new iPhone and having them rant back at you in a way that’s hilarious and makes some good points too.
SitePoint is a content hub for web professionals. Divided into sections, their blog covers a wide breadth of tech-related topics including coding, design, content marketing, and entrepreneurship, among other things. With so many different topics to read about, you could easily spend hours browsing this comprehensive blog.
Do you have any favorite tech company blogs that deserve more traffic?