A recent Samsara report has revealed that drivers’ #1 option for tackling distracted driving is access to accurate, AI-powered detection and alert systems. Other supportive technologies were also seen as very important, including dash cams and better in-cab navigation systems to prevent distractions from mobile phones.
This indicates a positive shift amongst drivers, particularly in their understanding of AI and the possibilities it holds for promoting better road safety. There were also mentions of technology’s ability to curate better educational programs surrounding safer driving measures.
Of the 1,500 commercial drivers surveyed across seven countries, road safety appears to be a critical issue. Drivers are increasingly turning to their companies and to the government for a blend of technology, policy, and regulation-based solutions. Proactivity in regard to safety procedures and a strong safety culture likewise proved to be a major factor in driver retention.
AI Favored by Drivers to Improve Safety
AI-powered detection systems are the #1 technology that drivers want in their arsenal to mitigate distracted driving, so says Samsara’s recent report. Included in the list are AI-powered detection and alert systems, which help drivers pinpoint and avoid potential risks, and onboard monitoring systems that identify distracted driving.
The report has indicated a growing belief in technology-backed solutions for improving road safety and providing driver support. Drivers also feel that technology can play a role in educating drivers on key safety issues and providing training programs for both new and experienced drivers.
This just in! View
the top business tech deals for 2025 👨💻
Alongside AI solutions, drivers were also increasingly interested in effective dash cams, with 60% of drivers reporting that they’d modified their driving habits after seeing their dash cam footage. Government intervention and policy changes, including penalties and fines, were likewise cited as important.
Increasing Concerns for Road Safety Amongst Drivers
The report has indicated that a large proportion of drivers are concerned about their safety on the road, with 79% of drivers having experienced a “close call” or near-miss due to distractions while driving. A staggering 93% of drivers also reported that they had experienced the negative effects of risky driving, such as vehicle damage, personal injury, fines, and license suspension or revocation.
Each year, it is estimated that distracted driving causes 2.5 million crashes, making it a critical issue for today’s drivers. Samsara reported that the main causes are smoking cigarettes or e-cigarettes and checking phones for social media and communication as part of the job.
Similarly, concerns for safety are greatly impacting where drivers work. 90% of drivers revealed that they are more likely to stay with companies that take steps to prevent distracted driving and foster a culture of safety. They also claimed to prefer positive reinforcement, such as recognition and incentives, to fines and penalties.
Promoting Safety in Your Trucking Business
Based on Samsara’s findings, it is fair to say that drivers want to see more safety regulations implemented on the road, both internally within businesses, and externally from government policies and support. What this looks like is a combination of technology, training.
“By combining advanced technology with positive recognition and proactive coaching, organizations can significantly reduce distracted driving incidents and cultivate a safer, more engaged driver workforce for the long term.” – Evan Welbourne, Head of AI and Data for Samsara
Most distractions appear to result from the maintenance of communication, with 76% of drivers admitting to being distracted by personal technology, highlighting the need for better in-cab navigation and communication systems.
Therefore, investing in technology-backed safety solutions, as well as placing emphasis on road safety and providing in-depth training courses on the subject could help your trucking businesses in promoting a safer driving culture.
