GoDaddy users can now accept payments easier than ever, thanks to a new update that enables the Tap to Pay functionality on iPhones with the popular website builder.
Ecommerce website builders empower businesses to sell products, accept payments, and facilitate the creation of online stores. However, some website builders have been branching out to allow physical stores to accept physical payment, allowing brick-and-mortar stores to get in on the action.
Now, GoDaddy joins other website builders in allowing businesses to set up contactless payments without a point-of-sale (POS) system.
Tap to Pay on iPhone Comes to GoDaddy
Announced in a press release, GoDaddy has officially added Tap to Pay on iPhone functionality to its popular website builder. The feature will work without a dongle or other accessory attachment, but instead will operate simply through the GoDaddy Mobile app on iOS.
“By adding Tap to Pay on iPhone to the GoDaddy Mobile App, we will enable millions of small businesses to accept in-person payments without having to purchase additional hardware. That matters in this climate. It's part of GoDaddy's mission to put merchants first by making user-friendly, connected commerce tools accessible to all businesses, no matter their size.” – Osama Bedier, President of GoDaddy Commerce
GoDaddy joins Wix as the only website builders that offer Tap to Pay functionality on iPhone, although more are expected to join the ranks soon, particularly given the increased popularity of contactless payment since the start of the pandemic.
Is Contactless Payment Important for Stores?
You might be thinking that your brick-and-mortar store has been getting along fine without contactless payment, even during the pandemic, so why should you start now? Well, according to studies from GoDaddy, the trend definitely isn't going anywhere.
“Based on our data, more than half of all in-store purchases are now contactless, making it a favorite way for consumers to make payments in-store.” – Osama Bedier, President of GoDaddy Commerce
In addition to contactless payment making life easier for customers, business owners have been vocal about how much easier this kind of feature makes checkout, getting rid of long waits and improving efficiency all in one.
“I don't have a card reader, so having the ability to just tap a client's credit card to my iPhone has made the checkout process so fast and smooth…Once I switched to offering tap payments, it's what every client prefers.” – Alvarado, a GoDaddy user and business owner
Suffice to say, offering contactless payment at your store could have an impact on whether or not you can retain customers in the long run. And with this functionality coming at no extra cost to users of GoDaddy, it feels like a bit of a no-brainer. That is, of course, as long as you have an iPhone.
Is GoDaddy a Good Website Builder?
At Tech.co, we've done a lot of research on the best website builders, and GoDaddy was one of the providers that we looked at. Our research found that GoDaddy offers one of the easiest to use website builders available, scoring highly for usability and netting a high customer score.
However, compared to the likes of Wix, which was our number one pick for ecommerce and small businesses, GoDaddy lacks a bit when it comes to features and design functionality. The ease of use makes it great for beginners, but if you plan to scale, we might recommend checking out some other options.
If you need help getting set up with a website builder today, check out our website builder quiz, which will provide you with three options based on questions you answer from our in-depth research.