Google Hired Pixar Writers to Make Google Assistant Loveable

Google’s answer to Amazon Echo is called “Google Home,” and comes complete with an audio-interface

Audio-interfaces, as my dedicated readers are aware, are pretty hot right now. In order to compete, any audio-based AI needs to respond in a human way. No one wants to interact with a stilted, slow-paced computer voice. Alexa can hold an entire entertaining conversation, so how could Google compete? By hiring writers off of a couple media companies known for their incisive, emotionally-intelligent content: Animation studio Pixar and news satire website The Onion.

How It Works

Writing for the Wall Street Journal, Christopher Mims ‏covered the ways in which robots are becoming great conversationalists. From the article:

“To infuse personality into Assistant, Google employs writers who have worked on movies at Pixar and crafted jokes for the Onion, says Gummi Hafsteinsson, product-management director of Google Home.”

Also of note: the technical distinction between these voice-activated home devices and a true AI:

“None of these systems are ‘true’ artificial intelligence in the sense of having real understanding of conversations. They interact with users largely through scripted responses, though Google also leans on its massive search database, and improving natural-language processing ability, to deliver answers.”

What Problems Needed Fixing?

So why bother hiring writers trained to handle nothing but story- or satire-driven content? Are the scripted responses of a robot voice that important? Turns out the answer is yes:

“Getting it right also requires paying attention to details such as latency—humans have no patience for it in conversation—and tone of voice, such as stressing the word ‘now,’ when Assistant says, ‘Setting a timer for two minutes starting now.’

Ultimately, Mr. Hafsteinsson says, Google wants to build an emotional connection with the user—though that is still a ways off.”

You might not have a robot delivering end-of-Toy Story-3-levels of emotion to your daily life yet, but it looks like you can expect at least a spark of dry wit or playfulness in every future tech-powered conversation.

Image: Wikimedia

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Adam is a writer at and has worked as a tech writer, blogger and copy editor for more than a decade. He was a Forbes Contributor on the publishing industry, for which he was named a Digital Book World 2018 award finalist. His work has appeared in publications including Popular Mechanics and IDG Connect, and his art history book on 1970s sci-fi, 'Worlds Beyond Time,' is out from Abrams Books in July 2023. In the meantime, he's hunting down the latest news on VPNs, POS systems, and the future of tech.
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