Food bloggers are not happy about a “quick view” button that will allow their content to be seen without the user leaving the Google search page.
The option is currently in test mode and is being trialed with content from a select group of food writers.
The tool is already raising the temperature in food blogger’s kitchens, though, as it could dramatically impact their traffic, because this is another tool – like the AI summaries – designed to keep users from leaving from Google’s webpages.
Mixed Reception
News broke of the tool on Search Engine Roundtable and the comments are divided between those who think this will make it easier to see recipes and those who are concerned that content producers are getting pushed aside.
The tool allows you to quick view a recipe that you have found from a Google Search instead of clicking through to the blog page where the recipe has been published.
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Google Keeping Quiet
Google, in the meantime, is remaining quiet about rollouts and not engaging on the thorny issue of giving content creators their dues. It also could not be drawn on whether it is paying the content creators involved in the test.
“We’re always experimenting with different ways to connect our users with high-quality and helpful information. We have partnered with a limited number of creators to begin to explore new recipe experiences on Search that are both helpful for users and drive value to the web ecosystem. We don’t have anything to announce right now.” – Google spokesperson Brianna Duff to The Verge.
Quick View Isn’t New
Google has actually offered a Quick View option before, way back in 2013. It showed a Quick View badge and linked to content from Wikipedia. However, as TechCrunch reported at the time, it was quietly killed off.
This tool does have a wealth of applications, though, so content creators in other areas beyond the culinary may need to be watch out.
