, Winflex, MediSafe Project, and Pink Park Win the Tel Aviv Challenge Cup

With only a handful of regional events left, The Challenge Cup has almost completed its worldwide quest to find the best startups competing in the categories of education, health, smart cities, and energy.

Tel Aviv was the latest stop on the tour, and despite a tough competition, the judges declared four winning startups were up to the challenge of moving on to the final event in D.C. in May.

The Tel Aviv Challenge Cup winners are:

In the Education category, presented its digital language learning platform, which combines an online dictionary with a smart, personalized flashcard system to teach beginner through advanced learners via web immersion.

In the Energy category, Winflex introduced its new, patent-pending rotor and unique wind turbine design.

In the Health category, MediSafe Project showcased its cloud-based medication-management platform, which is designed to understand the personal causes of non-adherence. The project then uses this information in real-time to create better patient engagement and raise medication adherence.

Finally, in the Smart Cities category, Pink Park presented the world’s first online parking marketplace to incorporate single spot sensors technology by connecting home and business owners to lease parking spaces to drivers.

Stay tuned to see which additional startups will earn the chance to come to D.C. in May; the next Challenge Cup regional event will be in Bejing on February 19.

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Written by:
Meg Rayford is a communications consultant based in Northern Virginia. She previously spent two years as the Director of Public Relations for a nonprofit startup, where she learned a lot about providing clean water for impoverished countries, even within the confines of a bootstrapped startup. She is the editor of Tech Cocktail, and she develops media strategies for companies in Washington, DC and Virginia. You can read her most recent work in the marketing chapter of the upcoming book, "Social Innovation and Impact in Nonprofit Leadership," which will be published in Spring 2014 by Springer Publishing. Follow her @megkrayford.
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