Loverly Launches Keyword-Based Bridal Collection

Camila Souza

Brides rejoice! Wedding planning just got more efficient, thanks to online data.

Lover.ly, the online wedding planner guide for the working bride, unveiled today the “The Loverly Collection.”  A curated line of branded wedding products created based on Loverly’s proprietary data. The company partnered with fashion designers to put that data to good use, and create products that are commonly searched for.

The Collection will include products in the fashion, accessories, decor, gifts, and stationery categories throughout the year. The first collection is  “Eva for Loverly,” a line of dresses for brides and bridesmaids co-designed by top Anthropologie seller, Eva Franco. Franco used trending keywords, and created a collection that includes: jumpsuits, midi dresses, and popover tops in the platform’s most searched colors such as blush, sage, and navy. The result is an exclusive-to-Loverly wedding collection.

“As a search and discovery platform, we gain valuable insights into not only what our users are searching for but also what they aren’t finding. The Loverly Collection taps that insightful data while leveraging our brand affinity to create wedding must-haves today’s brides and bridesmaids have been waiting for.” said Kellee Khalil, CEO and founder of Lover.ly.

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Franco's collection of Bridesmaid dresses

Pinterest released a survey where 91 percent of brides admitted to going online to search for wedding inspiration rather than a magazine. There is a lot of useful information online that should be leveraged to create a great fashion. In an industry that prides itself in setting trends for consumers, why not allow the consumers to set trends? Especially when you're a bride with limited time for planning.

Loverly is also releasing floral arrangements by popular florist H.Bloom, vintage wedding decor from top Etsy seller Morgann Hill.

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Camila has been heavily active in South Florida’s tech startup community, where she is a co-host of a local radio show called pFunkcast. Camila previously worked at Greenpeace International and the Organization of the Prohibition of Chemical Weapons (OPCW) in various communication roles. A proud Brazilian who spent most of he life in Peru, she is passionate about traveling and documentaries.

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